Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.

You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.

A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.

Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique.

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.

Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.

Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.

Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.

You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.