Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead.
Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing.
A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned.
What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight.
We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian.
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.
What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day.
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on.
Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level.
What’s your company's most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool.