By Ann Gynn published October 25, 2022

How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading

By Meghan Casey published October 24, 2022

Don’t Create ‘Cat Food’ Content Without Doing This 1 Thing First

Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly. Continue reading

By Robert Rose published October 21, 2022

How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]

Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading

By Ann Gynn published October 20, 2022

Why (and How To) Write a Strategy for Your Cause-Related Marketing

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it. Continue reading

By Robert Rose published October 18, 2022

Digital Brand Compliance: A New Responsibility of Content Marketing

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading

By Robert Rose published October 14, 2022

Your 2023 Planning Shouldn’t Be All About That Tech [Rose-Colored Glasses]

New tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision. Continue reading

By Ann Gynn published October 13, 2022

Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Continue reading

By Jodi Harris published October 12, 2022

How To Build a Better Audience Persona (Choose a Detailed or Quick Method)

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading

By Jodi Harris published October 3, 2022

Demand Generation: Follow These Content Tips [Examples]

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results. Continue reading

By Ann Gynn published September 29, 2022

How Pega Launched an Award-Winning Brand Journalism Magazine in 120 Days

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading

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