What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner.

Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?

Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?

More content doesn’t equate to more success — it risks burying your best work. Still, you need to make enough noise to be heard. These techniques will help you break through with a differentiated message.

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.

Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.