Develop a content marketing strategy in one page. It can ensure your team and business leaders will actually read it and lead in the same direction. Get started with these seven easy steps.

Which group of adjectives best describe your preferred marketing goals for the year: Innovative, impactful, and sustainable, or faster, cheaper, and relentless? Here’s how to move with intention toward the better choice.

You have great content. It's published on the platforms where your audience is. But your content isn't revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.

It happens at the end of every year: Many content and marketing projects lie unfinished or uncertain. Instead of stressing out, try these five steps to use this time to reflect, prepare, and set up for 2025. Here’s how.

Input from you and your peers in CMI’s surveys generated a lot of numbers. We curated the top stats from the 2024 B2B content marketing research, career outlook, and niche surveys of marketers, demand-gen marketers, and bloggers.

Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how.

Knowing your why may motivate you to reach your goals. But your brand’s why won’t motivate your customers — or differentiate your content, product, or services — until you connect it to their why. This step-by-step process will help.

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?