Make Your Audience the Hero With a One-Sentence Agile User Story
May 11, 2017
Andrea Fryrear
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
May 4, 2017
Marcia Riefer Johnston
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.
Are Your Buyer Personas Ready to Take on the World?
April 27, 2017
Marcia Riefer Johnston
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.
30 Habits of Highly Productive Content Teams [Infographic]
April 20, 2017
Marcia Riefer Johnston
What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day.
What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)
April 17, 2017
Ann Gynn
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on.
The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference
April 6, 2017
Marcia Riefer Johnston
Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level.
Align Your Messaging With This Simple Tool
January 28, 2016
Marcia Riefer Johnston
What’s your company's most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool.
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