By Marcia Riefer Johnston published January 11, 2018

6 Mistakes Ruining Your Charts and Infographics

Want tips guaranteed to result in bad charts? Probably not. Yet sometimes you can learn best from things gone wrong. Discover six ways data visualization mistakes confuse, bore, and bother your audiences­ – from the guy who wrote the book on it. Continue reading

By Marcia Riefer Johnston published January 5, 2018

10 Ways to Make Videos Your Customers Can’t Resist

Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible. Continue reading

By Marcia Riefer Johnston published January 3, 2018

The New Marketing: How to Manage a Media Arm Within Your Company

What does it look like for a brand to run a media organization? Discover the key points learned by Arrow Electronics after it acquired 50-plus media properties and formed Arrow Media Group. Continue reading

By Marcia Riefer Johnston published December 20, 2017

Is Your Marketing Ready for 2018?

In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading

By Marcia Riefer Johnston published December 7, 2017

Less Brand, More Identity: The Zombie Business Cure

Do your brand and identity align? Or is your company a zombie that does whatever it takes to keep going? Learn how to avoid (or cure) your zombie-like behavior by making brand and identity work together in your content. Continue reading

By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

By Michele Linn published November 13, 2017

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. Continue reading

By Michele Linn published November 9, 2017

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations. Continue reading

By Marcia Riefer Johnston published November 8, 2017

What to Do After You Press Record: A Formula for Videos People Love

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading

By Marcia Riefer Johnston published November 2, 2017

How to Use How-To Content to Create and Retain Loyal Customers

Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it. Continue reading