WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too.
Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice.
The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand.
You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters.
If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification.
Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it.
How can you guide Google to improve the ranking of a page for the keywords you want? Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes.
Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it.
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read.
The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively.
Pay-per-click and content marketing can seem like contrasting ideologies -- but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.
Snapchat has 161 million daily users. And its projected advertising revenue for this year is $940 million, more than double that of 2016. But before your brand goes deep into Snapchat advertising, you should understand the options.