By Marcia Riefer Johnston published February 8, 2018

How to Rock Mobile Native Advertising

Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad. Continue reading

By David Zheng published February 5, 2018

4 Unconventional Ways to Promote Blog Content on Social Media

With organic reach on social media at an all-time low, don’t give up on it as a content promotion tool. Get innovative. Use these four out-of-the-box ideas to promote your content and drive higher traffic and engagement rates. Continue reading

By Mike Murray published January 24, 2018

SEO Marketing Strategy Tips

Search is getting worse for all types of B2B and B2C businesses. Even sites that organically rank No. 1 for a keyword are no longer the top result seen by searchers. Here’s how to improve your SEO in 2018. Continue reading

By Ann Smarty published January 23, 2018

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets. Continue reading

By Britney Muller published January 4, 2018

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

By Clare McDermott published January 2, 2018

Community Management: A Social Media Expert Spills Her Secrets

Do you know the key attributes for successful online community building? What about the tools to make an engaged community efficient, effective, and manageable? Learn from the social media expert’s expert on how to do it well. Continue reading

By Clare McDermott published December 15, 2017

How Tom’s of Maine Found Success in Micro-Influencer Marketing

Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influencer substance over sizzle. Learn how they did it. Continue reading

By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading

By Jonathan Crossfield published December 8, 2017

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading

By Kim Moutsos published December 1, 2017

Publishing Frequency: Why (and How) We’re Changing Things Up

How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency. Continue reading

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