By Adina Jipa published June 10, 2019

6 Instagram Mistakes That Keep Your Brand From Growing

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them. Continue reading

By Megan Morreale published June 5, 2019

How to Create a Successful Native Advertising Campaign for Your Content

Native advertising can be a valuable tool in a marketer’s arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars. Continue reading

By Mike Murray published May 29, 2019

Why Google Keyword Rankings Still Matter for SEO

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of). Continue reading

By Dennis Shiao published May 23, 2019

7 Insider Tips to Jump Social Media Hurdles

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles. Continue reading

By Cathy McPhillips published May 21, 2019

Looking for Industry Influencers? How a B2B Brand Built Its Own

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading

By Ann Gynn published May 17, 2019

Stop Wanting to Be Liked (Instagram May Do It For You Anyway)

Instagram’s experimentation to stop showing “like” counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program. Continue reading

By Britt Klontz published May 2, 2019

Deliver a Better Pitch to Get Your Content Noticed by Media

A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know. Continue reading

By Ann Smarty published April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading

By Jodi Harris published April 22, 2019

Get a Plan: How to Make the Most of Influencer Marketing

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind. Continue reading

By Jodi Harris published April 2, 2019

How to Do Native Advertising Right: A Brief Guide With Great Examples

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices. Continue reading