Have a Feedback Strategy? You Better Because Your Audience Is Watching
May 18, 2023
Ann Gynn
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.
Government Agencies Get Real, Funny, and Human on Social Media [Examples]
April 20, 2023
Dawn Papandrea
Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content.
9 Ideas To Boost Your Internal Content Distribution Strategy
April 5, 2023
Lizzy Burnam
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)
March 16, 2023
John Hall
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
February 23, 2023
Aleh Barysevich
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Is Twitter Still a Thing for Content Marketers in 2023?
February 2, 2023
Ann Gynn
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
5 Essential Elements for a Great Newsletter
January 19, 2023
Jodi Harris
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.
SEO for Digital Content Marketing: How To Optimize for Search in 2023
January 3, 2023
Mike Murray
Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.
5 Ways To Balance SEO and Content Synergy in 2023
October 31, 2022
Jim Yu
As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts.
LinkedIn Users Bring Crying and More Personal Content, Should You?
October 11, 2022
Justin Levy
Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform.
More Helpful Content Dos and Don'ts for New Google Update
September 27, 2022
Jim Yu
Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience.
Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update
September 21, 2022
Mike Murray
Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success.
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