In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too). Continue reading
Slow Page Load Time Not Always the Culprit in Poor SEO Rankings
You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. Check out the load-time grades for four Fortune 500 sites and learn what other factors may have more power over their rankings. Continue reading
15 Search Intent Tips, Examples, and Resources for SEO Keywords
If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading
4 Steps to Speed Up Your Website and Look Better to Google
Even if you can boast of impeccable content marketing skills and strategy, a slow-loading blog with poor user experience can cost you a fortune – from visitors and Google. Do a checkup on your website, following these four tips. Continue reading
How to Make an Amplification Strategy With Shares AND Backlinks
Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy. Continue reading
Are You Still Content Marketing Like It’s 2018?
With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your content marketing efforts, or worse, cause a mass extinction of ROI. See how many of these five downward trends your brand needs to address. Continue reading
3 New Content Distribution Tech Trends to Embrace Now [Tools]
You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at how to diversify and empower your content marketing. Continue reading
How to Stop the Vanity of Your Search Metrics
You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics. Continue reading
How to Make Your Content Powerful in Eyes of Searchers (and Google)
The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results. Continue reading
