By Aaron Agius published May 19, 2022

How To Choose the Best Distribution Channels for Your Content

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
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By Sarah L. Parker published May 10, 2022

6 Old-School Techniques To Integrate Into Your Influencer Marketing

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading

By Mike Murray published May 9, 2022

How the Right SEO Plan Can Revive Website Rankings and Traffic

If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan. Continue reading

By Ann Gynn published May 5, 2022

3 Ways To Use PR To Win Media Attention for Your Content [Examples]

A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain. Continue reading

By Sarah L. Parker published May 3, 2022

Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading

By Robert Rose published April 29, 2022

Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program. Continue reading

By Michael Brenner published April 26, 2022

Organic Search Traffic: One of the Best Reasons for Content Marketing

SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.
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By Jodi Harris published April 14, 2022

How To Make Paid Content Promotion Pay Off for Your Content Marketing

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading

By Dan Brunell published April 12, 2022

Think Outside the Search Box for SEO Keyword Opportunities

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game. Continue reading

By Michael Becker published March 29, 2022

What Your Brand Can Do To Win the Instagram Game

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things. Continue reading

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