By Ann Gynn published May 18, 2023

Have a Feedback Strategy? You Better Because Your Audience Is Watching

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading

By Dawn Papandrea published April 20, 2023

Government Agencies Get Real, Funny, and Human on Social Media [Examples]

Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content. Continue reading

By Lizzy Burnam published April 5, 2023

9 Ideas To Boost Your Internal Content Distribution Strategy

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required. Continue reading

By John Hall published March 16, 2023

Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading

By Aleh Barysevich published February 23, 2023

6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading

By Ann Gynn published February 2, 2023

Is Twitter Still a Thing for Content Marketers in 2023?

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading

By Jodi Harris published January 19, 2023

5 Essential Elements for a Great Newsletter

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading

By Mike Murray published January 3, 2023

SEO for Digital Content Marketing: How To Optimize for Search in 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading

By Jim Yu published October 31, 2022

5 Ways To Balance SEO and Content Synergy in 2023

As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts. Continue reading

By Justin Levy published October 11, 2022

LinkedIn Users Bring Crying and More Personal Content, Should You?

Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform. Continue reading

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