This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading
PPC and Content Marketing: The Perfect Combo for Immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
Content Distribution: Everything You Need to Know Right Now
Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading
Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’
Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Continue reading
Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice
As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading
What Influencers Wish Brands Knew About Sponsored Content Partnerships
Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships. Continue reading
Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. Continue reading
How to Turn Influencers Into a Powerful Content Force
Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. Continue reading
10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox
Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading
10 Best Practices to Write the Perfect Email Subject Line
Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading
