By Ann Smarty published October 19, 2020

What to Know About Google’s FAQ Rich Snippets

Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading

By Susan Moeller published October 7, 2020

The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading

By Ann Smarty published September 22, 2020

How to Optimize Your Site for Google Carousel Results

Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading

By Aakash Singh published September 10, 2020

How to Get Your Podcast to Appear in Google Results

Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading

By Mike Murray published September 8, 2020

Writing High-Quality Website Content? Don’t Forget About SEO

You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading

By Olga Rabo published August 31, 2020

9 Little-Known Font How-Tos for Instagram Stories

Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading

By Robert Rose published August 27, 2020

Why Google Shouldn’t Drive Your SEO Strategy

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading

By Ann Gynn published August 25, 2020

5 Ideas to Ponder from CMI’s Top Social Media Articles

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading

By Christoph Trappe published August 24, 2020

Did You Hear? Your Brand Needs a Voice Strategy

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading

By Dan Steiner published August 18, 2020

How to Create an FAQ Page Optimized for Search

Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading

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