How To Catch Content Lightning in a Bottle
October 11, 2024
Content Marketing Institute Team
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
September 19, 2024
Ann Gynn
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
September 12, 2024
Ann Gynn
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
Go for the Win-Win: Game Your Paid Media Strategy
September 6, 2024
Content Marketing Institute Team
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers
August 30, 2024
Content Marketing Institute Team
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing
August 29, 2024
Ann Gynn
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
How AI Grades for Influencers Help With Brand Safety
August 16, 2024
Content Marketing Institute Team
One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? New AI tools can help.
Can You Rent Success by Publishing Beyond the Website?
August 13, 2024
Robert Rose
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
Surprising Search Behavior Teaches This Important Lesson
July 12, 2024
Content Marketing Institute Team
How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.
Is It OK for Platforms to Train Their AI With Your Content?
June 14, 2024
Content Marketing Institute Team
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
June 12, 2024
Dennis Shiao
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.
How TSA Pulls Off Funny Social Content About Serious Business
June 6, 2024
Ann Gynn
The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
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