Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading
Want Engaging Social Media Content? Lessons From a Viral Smash
Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going. Continue reading
19 Favorite Tools for Content Promotion in 2018
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading
4 Reasons You Should Act on Influencer Marketing
Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales. Continue reading
Influencer Marketing Fraud: The Shady Side of Social Media
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading
The Best Content Distribution Channel You’re Overlooking
Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.) Continue reading
How Content Takes the Stage to Change Brand Perception [Example]
Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned. Continue reading
OK, Google: How Do I Optimize My Content for Featured Snippets?
Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines. Continue reading
How to Optimize Your Website for Audio Search
If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now. Continue reading
Your Must-Have Checklist for Successful Blog Promotion (Infographic)
You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading
