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Surprising Findings About Search Behavior Bring Important Lesson for Marketers

Surprising Search Behavior Teaches This Important Lesson

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.
A man stands on a train platform labeled AI near the headline Is Your Content Really Yours

Is It OK for Platforms to Train Their AI With Your Content?

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.
How TSA Put the Humor Into Content for an Agency Known for Serious Business

How TSA Pulls Off Funny Social Content About Serious Business

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
3 Contextual Link-Building Strategies That Actually Work

3 Contextual Link-Building Strategies That Actually Work

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
Time To Evolve Your Marketing Strategy for Social Media in 2024

Time To Evolve Your Social Media Strategy for 2024

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
How to Adapt Your SEO and Content Strategies for SGE and AI Experiences

How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
A desktop computer screen, keyboard, and multiple alternate screens represent the world of referral traffic sources beyond Google.

Want More Referral Traffic? Don’t Overlook These Generous Sites  

A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
How To Survive 3 New Threats to Your SEO Strategy

How To Survive 3 New Threats to Your SEO Strategy

Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.
tiktok-ban

Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.