If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading
9 Font Hacks for Instagram Stories You Should Know
If you’re a brand trying to stand out in the Instagram Stories crowd, you need to fill your toolbox with options. Here are nine lesser-known font hacks to get your Stories better visibility. Continue reading
Cook Up Email Marketing Automation With These 6 Recipes
Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading
Non-Gaming Brands Find Value in the Twitch Audience
Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity. Continue reading
How to Survive the Ongoing Confusion With SEO
In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too). Continue reading
Page Load Time: Is It the SEO Rankings Culprit?
You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. Check out the load-time grades for four Fortune 500 sites and learn what other factors may have more power over their rankings. Continue reading
15 Search Intent Tips, Examples, and Resources for SEO Keywords
If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading
4 Steps to Speed Up Your Website and Look Better to Google
Even if you can boast of impeccable content marketing skills and strategy, a slow-loading blog with poor user experience can cost you a fortune – from visitors and Google. Do a checkup on your website, following these four tips. Continue reading
How to Make an Amplification Strategy With Shares AND Backlinks
Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy. Continue reading
