By Keith Hodges published August 20, 2019

How to Do a Helpful SEO Audit in a Few Hours

How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing.

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By Ann Gynn published August 13, 2019

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes.

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By Jodi Harris published August 7, 2019

How to Get More Value From Your Email Marketing Tech

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series.

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By Ann Gynn published August 6, 2019

What If You and Your Brand Could Break Up with Social Media?

Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone.

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By Mark Armstrong published August 1, 2019

This Content Marketing Riddle is No Joke

People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it.

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By Aaron Agius published July 29, 2019

How to Match Your Content to the Best Distribution Channel

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This succinct guide will help.

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By Michael Brenner published July 18, 2019

7 Easy Ways to Super Boost Your Newsletter Open Rate

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

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By Ann Gynn published June 18, 2019

Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers. Continue reading

By Adina Jipa published June 10, 2019

6 Instagram Mistakes That Keep Your Brand From Growing

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them. Continue reading

By Megan Morreale published June 5, 2019

How to Create a Successful Native Advertising Campaign for Your Content

Native advertising can be a valuable tool in a marketer’s arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars. Continue reading