The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
December 8, 2017
Jonathan Crossfield
If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules?
Publishing Frequency: Why (and How) We're Changing Things Up
December 1, 2017
Kim Moutsos
How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency.
5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
November 6, 2017
Aleh Barysevich
Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content.
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
October 25, 2017
Karola Karlson
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics.
Email Lists: When Smaller Is Actually Better
October 18, 2017
Linda Formichelli
A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on.
How 3 Serious Brands Engage Humanly on Social Media
October 10, 2017
Clare McDermott
A social media plan for an industry where people socialize is logical. But what about legacy companies? How do less-than-obvious brands use social media in a human way? Learn from three Content Marketing Awards finalists.
Email Content: Increase Reach, Impact, and Subscriber Satisfaction
October 9, 2017
Jodi Harris
It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content.
4 Strategies to Earn Natural, High-Quality Links for Your Content
October 2, 2017
Julia McCoy
Almost all the top rankings in Google have one thing in common – a backlink. Another site thought well enough of the content to link to it. But how do you get those high-quality links? You must earn them. Here’s how to start.
How to Make Your Content More Relevant in Search: 3 Lessons From Big Data
September 28, 2017
Marcia Riefer Johnston
What’s the next best thing to having Google sit down next to you, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober.
How To Market An Ebook: 27 Ways To Promote Yours
September 25, 2017
Amanda Nelson
Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion.
Smackdown Content Marketing Secrets From the WWE
September 12, 2017
Susan Moeller
WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too.
7 Witty Ways to Respond to Negative Feedback on Your Content
September 11, 2017
Brian Appleton
Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice.
No posts found