Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy. Continue reading
6 Content Assets You Can Add To Make Your Blog Post a Link Magnet
Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text. Continue reading
5 Reasons Why Your Landing Page Conversions Don’t Bump Up When Traffic Jumps
When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading
6 Old-School Techniques To Integrate Into Your Influencer Marketing
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading
How the Right SEO Plan Can Revive Website Rankings and Traffic
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan. Continue reading
3 Ways To Use PR To Win Media Attention for Your Content [Examples]
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain. Continue reading
Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading