By Jodi Harris published March 25, 2019

Your Guide to Social Media Success [Examples]

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading

By Inna Yatsyna published March 21, 2019

What the H? How to Make Your Tags Matter in SEO

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found. Continue reading

By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading

By Dennis Shiao published March 14, 2019

How to Be the Content in the Enviable Google Answer Box

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box. Continue reading

By Robert Katai published March 11, 2019

5 Forgotten Ways to Improve Your Link-Building Strategy

To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips. Continue reading

By Robert Rose published March 5, 2019

What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin. Continue reading

By Jodi Harris published March 4, 2019

Instagram Marketing: Social Media Experts Share Top Tips

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks. Continue reading

By Isaac Justesen published March 1, 2019

9 Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading

By Domenica D'Ottavio published February 26, 2019

How to Use Twitter to Connect for Link Building

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading

By Mike Murray published February 21, 2019

How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove

Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it. Continue reading