By Domenica D'Ottavio published February 26, 2019

How to Use Twitter to Connect for Link Building

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading

By Mike Murray published February 21, 2019

How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove

Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it. Continue reading

By Monina Wagner published February 20, 2019

If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading

By Olga Rabo published February 19, 2019

7 Great Instagram Scheduling Tools for 2019

What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading

By Dennis Shiao published February 14, 2019

What You Need to Know About Native Advertising

Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading

By Tom Whatley published January 25, 2019

5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading

By Brad Smith published January 23, 2019

How to Make the Most of Your Paid Content Promotion on Facebook

Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU). Continue reading

By Kevin George published January 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

An email unsubscribe rate of 0% just isn’t possible. But a good unsubscribe rate is less than 0.5%. Not there yet? Try this advice to help bring your unsubscribes down and keep your readers reading. Continue reading

By Ann Smarty published January 7, 2019

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Here’s how. Continue reading

By Dennis Shiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading