By Tom Whatley published March 23, 2021

Reach a Wider Audience, Step Up Your Content Distribution Strategy

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading

By Ann Smarty published March 15, 2021

How to Create an Effective SEO Strategy for Your Local Business

Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading

By Veronique Wong Kai In published March 3, 2021

SEO Is Important for YouTube Too

SEO incorrectly has become synonymous with Google. Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Here’s how to do it right. Continue reading

By Monina Wagner published February 25, 2021

How to Build a Vibrant Online Community [Examples]

Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading

By Ann Gynn published February 23, 2021

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading

By Robert Rose published February 17, 2021

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading

By Olga Rabo published February 3, 2021

How to Use Instagram Stories to Get More Followers

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading

By Robert Rose published January 20, 2021

Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading

By Aleh Barysevich published January 14, 2021

21 YouTube SEO Tools to Boost Your Video Rankings

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading

By Mike Murray published January 7, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021

Don’t expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading

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