By Marcia Riefer Johnston published September 28, 2017

How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

What’s the next best thing to having Google sit down next to you, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. Continue reading

By Amanda Nelson published September 25, 2017

How To Market An Ebook: 27 Ways To Promote Yours

Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion. Continue reading

By Susan Moeller published September 12, 2017

Smackdown Content Marketing Secrets From the WWE

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

By Brian Appleton published September 11, 2017

7 Witty Ways to Respond to Negative Feedback on Your Content

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading

By Kirk Cheyfitz published September 8, 2017

Ads Are Killing the Web: Are You Part of the Problem?

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading

By Jonathan Crossfield published August 23, 2017

Is Your Social Content Picture-Perfect or Merely Taking Stock?

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

By Arnie Kuenn published August 22, 2017

Content Amplification: How to Promote and Distribute Content Effectively

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

By Matt Press published August 4, 2017

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading

By Alex Chris published July 3, 2017

How to Boost Your Page Ranking for One Keyword

How can you guide Google to improve the ranking of a page for the keywords you want? Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes. Continue reading

By Michele Linn published June 28, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial

Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it. Continue reading

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