By Ann Smarty published June 25, 2018

How to Turn Brand Monitoring Into Content Assets

Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading

By Stephen Jeske published June 19, 2018

3 Helpful SEO Moves to Get on Topic

To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three SEO techniques to help you get better rankings from content you’re creating. Continue reading

By Gavin Bell published June 14, 2018

How to Use Facebook Ads to Distribute Your Content

Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
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By Brian Appleton published June 4, 2018

8 Copywriting Techniques to Boost Email Conversions

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading

By Patrick Whatman published May 24, 2018

How to Create Great Gated Content From Existing Content

Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week. Continue reading

By Olga Rabo published May 18, 2018

7 Instagram Stories Ideas to Get More Followers

One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading

By Bethany Johnson published May 11, 2018

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading

By Catalin Zorzini published April 27, 2018

The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing

Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too. Continue reading

By Ann Smarty published April 16, 2018

3 Keyword Research Trends to Reshape Your Content Optimization

Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading

By Shane Barker published April 13, 2018

4 Tips for Engaging Instagram Content [Examples]

Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading

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