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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
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4 Steps to Speed Up Your Website and Look Better to Google

Even if you can boast of impeccable content marketing skills and strategy, a slow-loading blog with poor user experience can cost you a fortune – from visitors and Google. Do a checkup on your website, following these four tips.
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How to Make an Amplification Strategy With Shares AND Backlinks

Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy.
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Are You Still Content Marketing Like It's 2018?

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your content marketing efforts, or worse, cause a mass extinction of ROI. See how many of these five downward trends your brand needs to address.
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3 New Content Distribution Tech Trends to Embrace Now [Tools]

You are either keeping up or falling behind. Today's content distribution tactics call for experimenting with many emerging channels, so let's look at how to diversify and empower your content marketing.
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How to Stop the Vanity of Your Search Metrics

You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics.
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How to Make Your Content Powerful in Eyes of Searchers (and Google)

The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results.
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7 Instagram Stickers That Can Make Your Stories Even Better

Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging.
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Is Your Brand Breaking the Law on Social Media?

Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right.
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How to Use Social Media Monitoring as More Than a Listening Tool

If you stop at the listening part of social media monitoring, you’re missing fresh ways to interact with your audience and deliver better business results. Follow these six ways to take social media monitoring to the next level.
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SMS Text Marketing? You Bet

Should text messaging be part of your content marketing strategy? You should at least think about it. Learn 13 reasons why SMS can be an effective distribution tool and caveats on the pitfalls.
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5 Advanced Methods to Promote Your Content in 2018

Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines.