By Jim Tobin published September 14, 2018

4 Reasons You Should Act on Influencer Marketing

Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales. Continue reading

By Jodi Harris published September 12, 2018

Influencer Marketing Fraud: The Shady Side of Social Media

If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading

By Susan Hartman published September 11, 2018

The Best Content Distribution Channel You’re Overlooking

Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.) Continue reading

By Carla Johnson published August 31, 2018

How Content Takes the Stage to Change Brand Perception [Example]

Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned. Continue reading

By Stephan Spencer published August 30, 2018

OK, Google: How Do I Optimize My Content for Featured Snippets?

Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines. Continue reading

By Robert Katai published July 23, 2018

How to Optimize Your Website for Audio Search

If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now. Continue reading

By Brody Dorland published July 13, 2018

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

By Ann Gynn published July 10, 2018

21 Things to Do (or Not Do) After a Social Media Algorithm Change

In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts. Continue reading

By Chuck Hester published July 3, 2018

LinkedIn for Content Marketing: What You Need to Know

About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today. Continue reading

By John Hanson published June 28, 2018

6 Great Email Lessons From the GDPR Deluge of 2018

No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading

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