OK, Google: How Do I Optimize My Content for Featured Snippets?
August 30, 2018
Stephan Spencer
Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines.
How to Optimize Your Website for Audio Search
July 23, 2018
Robert Katai
If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now.
Your Must-Have Checklist for Successful Blog Promotion (Infographic)
July 13, 2018
Brody Dorland
You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic).
21 Things to Do (or Not Do) After a Social Media Algorithm Change
July 10, 2018
Ann Gynn
In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts.
LinkedIn for Content Marketing: What You Need to Know
July 3, 2018
Chuck Hester
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today.
6 Great Email Lessons From the GDPR Deluge of 2018
June 28, 2018
John Hanson
No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing.
How to Turn Brand Monitoring Into Content Assets
June 25, 2018
Ann Smarty
Monitoring your brand’s mentions is not an option these days. It's a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets.
3 Helpful SEO Moves to Get on Topic
June 19, 2018
Stephen Jeske
To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here's a crash course on three SEO techniques to help you get better rankings from content you’re creating.
How to Use Facebook Ads to Distribute Your Content
June 14, 2018
Gavin Bell
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
8 Copywriting Techniques to Boost Email Conversions
June 4, 2018
Brian Appleton
You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns.
How to Create Great Gated Content From Existing Content
May 24, 2018
Patrick Whatman
Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week.
7 Instagram Stories Ideas to Get More Followers
May 18, 2018
Olga Rabo
One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas.
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