A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading
10 Tips From Best-Selling Authors That Will Polish Your Content
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. Continue reading
Why Your Audience Needs Stories: It’s a Brain Thing
Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading
7 Triggers That Make People Want to Share Your Content
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading
How to Get Google Eyes for Your Content
Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue reading
35+ Definitions of What Quality Means in Content
Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading
5 More Exercises to Make Your Writing Powerful
It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading
Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]
Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading
Get Rid of These 25 Phrases and Words From Your Content
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading
Make Your Blog More Attractive With These 12 Visuals
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading
