Take this definition for content marketing –
“Relevant and valuable information delivered by a company to a targeted audience with the purpose of changing or fostering a behavior.”
Now go back and read it one more time, this time, remove the relevant and valuable. Then go back again and remove targeted. This is what you get –
“Information delivered by a company to a(n) audience with the purpose of changing or fostering a behavior.”
Now, that is a definition of how most companies market. See the difference. There is room for growth here.
