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Content Marketing Manifesto

I came across Larry Chase’s “Content Marketing Manifesto” today. Larry provides an excellent overview regarding the opportunities available if you create and market valuable content effectively.

I really like Larry’s last point: “The currency you seek at the beginning of a commercial relationship is first time, and the money comes later.” Today’s marketing is all about building relationships. Don’t move so fast to the sell that you lose them…provide them great content…and the money will come.