What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions.

Let’s be honest, social media is a jungle. Figuring out which network you should invest in is overwhelming. What tools do the 50 most influential online marketers say are essential in their businesses? Read on.

This week, we examine the fiscal failure of a business built on Facebook and question GoPro's decision to close its media division. We also explore a video star's new media venture and share rants, raves, and this week's TOM example.  

Is anyone actually searching for your content? Search engines are designed to match results based on relevancy. Learn more about how to create headlines and content people seek and want to read.

When digital standards are positioned correctly within an organization, they not only give your audience better content experiences, but they also boost your team’s creativity. Here’s what you need to know.

The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.

Stage fright leads marketers to miss huge opportunities to differentiate themselves. Read on for practical tips plus a dose of confidence to quell the most extreme public-speaking jitters, from the executive producer of TedxCambridge.

The majority of marketers still do not document their content plans in any way. Here are the eight most frequently cited reasons (excuses?) and advice from the Content Marketing Institute's founder on how to address each one.

Too many companies keep marketing and sales separated into two teams. This silo mentality affects the bottom line. If marketing and sales work together, revenue could grow upwards of 10% annually. Here are 10 ways to get started.

This week, the guys ponder Airbnb's puzzling magazine launch, the existence of content blindness, and the impending extinction of ad-supported media, then share rants, raves and an example of the week from the founders of HubSpot.

Stop wasting money on outsourced content that doesn’t meet your needs. Learn how to hire better freelancer and give them what they need to create content that motivates your audience and truly supports your business.

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer.