By Patrick Hayslett published February 11, 2014

Create More Effective Content Marketing with the Active Reading Technique

Top-tier content marketers consistently win the war for engagement by using an “active reading” approach to creatively engage and interact with text. The practice helps content creators learn more about a target topic and present information clearly to followers. Learn how to create more effective content marketing with the active reading technique. Continue reading

By Derek Edmond published February 10, 2014

6 Ways to Measure B2B Content Marketing Performance

CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and engagement. Continue reading

By Vinay Bhagat published February 9, 2014

B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies

Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm for buyers, case studies aren’t always effective. Find out why in-depth user reviews are poised to replace case studies — and how marketers can shift their focus to reviews. Continue reading

By Joe Pulizzi published February 8, 2014

Can Facebook Compete in Content Curation and Search?

In this week’s PNR podcast, Joe and Robert talk about the content curation considerations involved in Facebook’s launch of Paper; the company’s ambitions for rivaling Google in search; Chipotle’s entrée into the world of comedic content creation; and the general confusion around the definition of relevance, before wrapping up with this week’s #ThisOldMarketing example: iFly Magazine from KLM Airlines. Continue reading

By Sarah Mitchell published February 7, 2014

How to Prepare Your Content Marketing for a Global Audience

There’s tremendous opportunity for brands to reach consumers who used to be unreachable because of differences in geography and language, but there’s more to it than just having your content translated. Find out how to prepare your content marketing to reach a global audience. Continue reading

By Colleen Jones published February 6, 2014

Has Content Marketing Hijacked Content Strategy?

There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn’t be working at cross purposes. There is an opportunity for both fields of practice to inform each other as we move into 2014. Find out what content marketing and content strategy can learn from one another. Continue reading

By Jonathan Crossfield published February 5, 2014

Should You Date-Stamp Your Blog Content?

There is a clear split in opinions on the question of whether marketers should date-stamp their content. Many say they routinely ignore undated posts. Others say they have seen increased search traffic after removing the date from blog posts. So who’s right? Let’s take a look at various ways to approach the question of dates on content. Continue reading

By Chuck Frey published February 4, 2014

How to Choose the Right Content Marketing Agency

A “gold rush” mentality around content marketing has made it more difficult for marketers to separate the pros from the posers when choosing an agency to work with. The art of hiring an agency for your brand was the subject of a recent #CMWorld Twitter chat. Get some solid strategies for choosing the right content marketing agency. Continue reading

By Heidi Cohen published February 3, 2014

3 Strategies for Stretching Your Content Marketing Budget

Content production that exceeds our audience’s ability to consume it isn’t new, but it does present a growing challenge for content marketers to use their resources wisely when creating content and helping it to stand out. Use these 3 strategies to increase your content marketing value without necessarily increasing your budget. Continue reading

By Stephen Kenwright published February 2, 2014

4 Steps to Audit Online Content After Hummingbird and “Not Provided”

For content marketers, the removal of keyword data from Google represents a huge opportunity to overhaul the way we report on our online content. With this opportunity in mind, now is the perfect time for a content audit. Use these 4 steps to audit your online content to optimize for Hummingbird and “Not Provided.” Continue reading