Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach
June 1, 2013
Joe Pulizzi
"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach...
8 KPIs Your Content Marketing Measurement Should Include
February 3, 2013
Neil Bhapkar
Web analytics and key performance indicators have come a long way since the days when marketers were measuring "hits" on a site. Here's a guide to what KPIs you should be measuring for your content marketing initiatives.
Measuring Marketing Effectiveness: 4 Content Experts Weigh In
January 31, 2013
Michele Linn
Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.
A Field Guide to the 4 Types of Content Marketing Metrics #eBook
November 5, 2012
Michele Linn
Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought?
Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.Continue reading
A Content Strategy that Brings New Meaning to Metrics
October 30, 2012
Barry Feldman
Check out NetBase.com's "real-time mood meter" on voter sentiment on the election. It's an example of a content strategy that brings new meaning to metrics.
Measuring Marketing Effectiveness: 6 Metrics You Need to Track
October 29, 2012
Kevin Cain
For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success.
Proof of the Power of Content Marketing: A Case Study
July 11, 2012
Alan Xu
Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. The result? Proof of the power of content marketing.
Content Marketing Metrics: How to Drive Action Instead of Reaction
June 28, 2012
Rob Yoegel
As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction.
How to Measure the Success of Content Marketing
June 15, 2012
Jodi Harris
When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics.
A Checklist for Measuring Your Content Marketing Success
June 6, 2012
Roger C. Parker
As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.
7 Ways to Generate Blog Content Ideas Using Web Analytics Insight
April 3, 2012
Rick Allen
Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about.
A New Breed? 7 Roles of the Content Marketing "Engineer"
January 9, 2012
Pelin Thorogood and Erik Bratt
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing "engineer." Here are seven areas of expertise this new breed of content...
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