Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.

Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.Continue reading

Check out NetBase.com's "real-time mood meter" on voter sentiment on the election. It's an example of a content strategy that brings new meaning to metrics.

For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success.

Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. The result? Proof of the power of content marketing.

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction.

When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics.

As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about.

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing "engineer." Here are seven areas of expertise this new breed of content...

Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the ultimate sophistication.” I love this phrase. Without getting to philosophical, in my opinion DaVinci understood that simplicity doesn’t necessarily dumb things down. On the contrary, simplicity...

Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important metric you track related to your online marketing efforts, what would you say? What is the very first thing that came to mind? Depending on your responsibilities within...