How to Establish the Best Social Media KPIs for Your Content Marketing Goals
September 17, 2017
Cameron Conaway
Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say.
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
August 28, 2017
Marcia Riefer Johnston
The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it.
Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]
July 13, 2017
Michele Linn
Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute.
101+ Key Performance Indicators – Pick the Best KPI Options
June 25, 2017
Mike Murray
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work.
Why a Good Content Audit Is Your Business’s Best Friend
June 15, 2017
Marcia Riefer Johnston
Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing.
4 Brand Awareness Metrics to Track the Impact of Content Marketing
April 19, 2017
Sujan Patel
If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas
Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities
March 21, 2017
Michele Linn
Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics.
4 Google Analytics Reports Every Content Marketer Should Use
March 3, 2017
Michele Linn
While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions.
Simple Tips for Sleuthing Your Site Performance Using Google Analytics
February 19, 2017
Jodi Harris
Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively.
8 Business Intelligence Tools for Content Marketers With Technophobia
December 20, 2016
Aaron Orendorff
Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools.
Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience
December 1, 2016
Jenny Knizner
Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer.
Content Marketing ROI: A Formula for Any Type of Organization
November 29, 2016
Michael Brenner
Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing?
No posts found