In this week's edition of PNR: This Old Marketing, Robert and Joe discuss a "content marketing is dead" post and the Netflix big data model. While Robert raves about three amazing new story-based commercials, Joe takes a look into the past with an example from JELL-O.

Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they've decided to go out on their own, adding PNR (Pulizzi and Rose) 'This Old Marketing' to CMI's list of high-quality content marketing programming. Check out the first episode.

Google's keyword data is disappearing into "not provided." But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords.

It's easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness.

Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer.

Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google's newest "Not Provided"...

How can you know if your content marketing is pushing the right buttons if you aren't testing it? Without testing, you're missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing.

CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking.

Virtually every content marketer and brand defines success in its own terms, but most look for a way to judge their efforts against a proven ROI. CMI asked several of this year's Content Marketing World speakers for their thoughts on new tools and standards for measurement. Find out what the experts...

In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your ability to discover, share, and create "the best content marketing on the planet" on an ongoing basis.

"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach...

Web analytics and key performance indicators have come a long way since the days when marketers were measuring "hits" on a site. Here's a guide to what KPIs you should be measuring for your content marketing initiatives.