Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter. Marketing stakeholders focused on generating a volume of compelling and valuable content are often at a disadvantage. Learn how to avoid...

The need to strike a balance between creativity and commerce in marketing isn't new. How do we do this? We let testing and experimentation play a major role. The digital/social age makes that process easier than ever before. Get 9 ideas for using experiments to unite the art and science in your content...

While brands and publishers spend a lot of time and effort creating and promoting content, they usually spend less time optimizing the sharing of that content for consumers. And that's a lost opportunity. Better optimize your online content for sharing with these quick tips.

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what's working, and what isn't — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement...

As content marketing budgets continue to increase, tracking is critical to understanding whether your content strategy is effective. Luckily, just as online video content is becoming the most popular format, it's also one of the most measurable content media you can add to your mix. Get 3 ways to improve...

The measurement tail is wagging the marketing dog in many organizations these days. If you keep caving to the measurement dictocrats, by the time you're finished there won't be anything left of the plan you could have created — or the difference it could have made. Find out how measurement can kill your...

In this eighth and final installment of Content Marketing Institute's "Back to Basics" series, we'll walk you through one process you can use to understand how well your content efforts are working and continually refine your content marketing program for greater success. Use these 5 steps to track your...

The metrics conversation is driving much of the content marketing dialogue these days. Different factors apply, depending on your business and objectives, but it's important to find the right metrics to assess your content efforts. Get some suggestions from industry executives on elements that may be...

For content marketing optimization, keep your head above water in a rising tide of data by focusing on a "critical few metrics" to measure and communicate the business outcomes of your content efforts. The beauty of the critical few metrics concept is it forces us to think about business outcomes instead...

How can you know if your content is adequately supporting your marketing and business goals? In this seventh post of our Back to Basics series, we outline a simple plan you can use for tracking and measuring the marketing effectiveness of your content program.

One of the top challenges enterprise organizations experience in developing successful content marketing programs is a lack of alignment around employee goals. Take a page from Facebook: Finding the right metrics for gauging content success is just as important as any other business decision you will...

Feel like your competitors' content skyrockets while yours can't get off the ground? They're probably working with inside information -- search insights -- and you should be, too. Learn how to use search insights to boost your content marketing strategy and your success.