Content Marketing ROI: 4 Ways to Get Started
October 14, 2016
Andrea Fryrear
Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts.
From Newbies to Seasoned Marketers: How to Measure Your Content Marketing
October 9, 2016
Michele Linn
Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term.
3 Tips to More Accurately Measure Your Content Effort
September 26, 2016
Jacob Warwick
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.
This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
September 24, 2016
Joe Pulizzi
This week, the guys debate an ad blocker's curious new ad initiative, analyze AT&T's possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
Content Intelligence: What Is It?
September 15, 2016
Clare McDermott
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers.
How to Create a Marketing Team That Cares About Revenue
August 30, 2016
Dawn Papandrea
Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist.
15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing
August 24, 2016
Arnie Kuenn
Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness.
The Biggest Content Marketing Trends in 2017
August 3, 2016
Joe Pulizzi
Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.
One thing is for sure: content creation and distribution in the enterprise,...
Sample These 45+ Content Tools to Create, Curate, and Measure
August 2, 2016
Jeremy Cook
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure.
How to Tell If Your Content Marketing Is Working: Tips From 22 Experts
July 29, 2016
Ann Gynn
How do you know your content marketing is working? Most responding CMWorld presenters say the first step is to detail the “why” behind the program. From there, their tips are wide-ranging, from measuring everything to taking a picture.
The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts
July 15, 2016
Ann Gynn
We all need to make our content engaging, but what does that mean? How do you create it? How do you know it’s working? Some of the experts speaking at Content Marketing World share ideas that you can tailor for your organization.
How to Measure Performance to Improve Your Content Marketing
July 6, 2016
Patrick Garvey
Struggling to sustain an effective content marketing strategy? You’re not alone. Learn more about how to measure your content’s performance so you can adapt and evolve your content for better results-oriented performance.
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