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3 Tips to More Accurately Measure Your Content Effort

Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.
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This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

This week, the guys debate an ad blocker's curious new ad initiative, analyze AT&T's possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
content-intelligence

Content Intelligence: What Is It?

Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers.
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How to Create a Marketing Team That Cares About Revenue

Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist.
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15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness.
content-marketing-trends

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise,...
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Sample These 45+ Content Tools to Create, Curate, and Measure

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure.
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How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

How do you know your content marketing is working? Most responding CMWorld presenters say the first step is to detail the “why” behind the program. From there, their tips are wide-ranging, from measuring everything to taking a picture.
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The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts 

We all need to make our content engaging, but what does that mean? How do you create it? How do you know it’s working? Some of the experts speaking at Content Marketing World share ideas that you can tailor for your organization.
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How to Measure Performance to Improve Your Content Marketing

Struggling to sustain an effective content marketing strategy? You’re not alone. Learn more about how to measure your content’s performance so you can adapt and evolve your content for better results-oriented performance.
Content Driving Revenue

How to Prove Your Content Is Driving Revenue

For marketers pursuing more budget and resources, it’s critically important to know how to measure the impact of every content asset created and program executed. You need to connect content to revenue. Here’s how you can do it.
CEO Needs Content Marketing Metrics

Your CEO Needs These 4 Content Marketing Metrics

Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth.