Best Practices…Mediocre Results
October 10, 2011
Robert Rose
Why a hyper focus on measurement and incremental gains makes marketers average.
Let’s talk about how a myopic focus on measurement can suck all the innovation and success out of our strategy. Here is an experiment: Walk around your office and ask everybody three questions. The first question: “Should...
10 Must-Have Templates for Content Marketers
August 5, 2011
Michele Linn
Here are 10 templates to help you with everything from content marketing planning, creation and distribution.
5 Steps to Using Data to Maximize Content Marketing ROI
April 22, 2011
Sandra Zoratti
One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show that content developed using insights from customers, also known as data-driven customer insights, produce increased customer engagement and generate significantly higher...
Actionable Analytics - All These Numbers, Now What?
April 15, 2011
Scott Frangos
I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” Do you suffer from from ERH (Eyes Rolling into Head) when you look at the multitude of reports in analytics? Most marketers...
21 Real Blog Metrics Your Company Needs to Track
February 2, 2011
Heidi Cohen
Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your social media outpost because blogs supply the content that drives social...
5 Ways to Measure Facebook Fan Engagement
January 14, 2011
Nate Riggs
As a CMI reader, your business is probably considering building out a Facebook fan page.
Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t deny the attractiveness...
How to Calculate the ROI from Social Media Marketing
January 13, 2011
Tom Pisello
Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean.
Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a condition...
Content Marketing Success: Go on, Prove It!
December 2, 2010
Keith Wiegold
How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having.
How to Measure and Present the Effectiveness of Your Content Marketing Program
November 23, 2010
Michele Linn
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization.
First...
Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track
October 20, 2010
Heidi Cohen
When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well you succeeded in achieving your objectives. Therefore, to track your content marketing’s effectiveness, match your metrics...
More Than 20 Tools to Measure Content Engagement
October 19, 2010
Michele Linn
With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing.
Over the past three weeks, our contributors answered these questions:
First things first – what does engaging mean...
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