Although much of our focus is on brand awareness and audience engagement, lead generation and customer acquisition are also important goals for content marketing programs. Use these ideas and tactics for measuring marketing effectiveness and find out if your content converts.

Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that you can implement real change and improve your success this year.

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much ensures that companies will have to pay Facebook to get their content marketing noticed. At the same time, they discuss Google's decision to hunt guest blogging spammers. And, after a nice dialog on transparency,...

Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world.

By looking at the right metrics in a content audit, you can find solutions to common audience and website problems many organizations face. Find out how an online content audit can solve four major problems and help your online content reach its full potential.

This week, Joe and Robert dig deep into native advertising with discussions on the Wall Street Journal's new native launch and The Guardian's native play with Unilever, and deliver plenty of rants about publishers and agencies, before revving up the show with the This Old Marketing Example of the Week:...

Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those secrets for your organization.

Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective...

In spite of burgeoning internal support and increasing budget, many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Find out how to prove content marketing ROI with a performance scorecard.

The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It's time to prove your commitment to achieving content marketing ROI. Learn more about types of metrics to measure.

CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and...

In this week's edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts' view of the value of Twitter, and take issue with some blogs' lack of transparent date stamping, before expressing their admiration of an amazing,...