By Mark Schaefer published November 19, 2010 Est Read Time: 1 min

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content.

Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like any content marketing strategy, this takes persistence , but it’s a flexible strategy that can be accomplished in as little as 15 minutes a day. Best of all, it can still drive inbound leads and business benefits to your company.

There are great places to start if you are interested in micro-content:

  • LinkedIn
  • Twitter
  • Commenting on relevant business sites

View the Brainshark presentation below to learn how to use micro-content as part of your marketing strategy. You can also view the transcript.

Author: Mark Schaefer

Mark Schaefer is a marketing consultant, college educator and author who blogs at {grow}. You can follow him on Twitter @markwschaefer.

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