While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: The written word. That’s why as high-quality content becomes more important to growth and market differentiation,...

Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to increase their content marketing spend (based on Bizo’s “Strategic Marketing...

The last time you heard from me on CMI was just before Content Marketing World in Cleveland. Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans Restaurants. It’s been...

Zombies have taught us a lot about surviving in the world: Always check the backseat, beware of public restrooms, wear seatbelts and, most importantly, keep up with your cardio. But what can they teach us about content marketing? It turns out, a lot. If you want to thrive in the content marketing world,...

We’ve all heard of the 80/20 rule. You know, the one that states 20 percent of causes are responsible for 80 percent of results. For example, 80 percent of support calls are placed by 20 percent of users; 80 percent of speeding tickets are “explained” by the same 20 percent of excuses; or its original...

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even though the USDA’s food pyramid...

Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a content marketing mindset means always being on the lookout for new content...

Here are 10 templates to help you with everything from content marketing planning, creation and distribution.

Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital media in general and content marketing in particular?” This post covers...

Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can be shortsighted because it overlooks how...

Has your business been sluggish for some time? Are you worried that you’re not experiencing the growth you expected? Well, there is no shortage of business advice, of marketing gurus and self-help literature out there. In fact, the number of self-acclaimed ‘social media experts’ continues to grow at...

Ask any good author what their story is about and you will almost certainly not get the plot (what happens in the story) but rather the themes (what the story is about). Take, for example, the recently released hit comedy Bridesmaids.  The story is not about the raunchy shenanigans that go into planning...