Stories By Ann Gynn
40 Must-Read Marketing Books (That Happen to be Written by Women)
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s a great way to celebrate Women’s History Month.
How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleague’s work. End the frustration and learn to say no politely and strategically with this advice.
Why (and How To) Write a Strategy for Your Cause-Related Marketing
Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can lead that charge. Here’s how.
How To Set Content Marketing Goals That Matter to the Business
Struggling to get a marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start with these four to prove real business impact.
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.
Boot Barn Kicks High and Low in Its Event Content Marketing Strategy
Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.
GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care.
Check Your SEO Strategy Vitals With These 5 Questions
The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you don’t need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?
Why the Future Depends on Responsible Marketing (and Tips From a Pro)
Don’t end your brand’s purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella — responsible marketing. It’s for the good of your brand and the world.
Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever
The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their audiences. That’s bad for business. Here's how to create content that resonates.
How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
8 Brands Give Meaningful Responses to L.A. Wildfires and Other Natural Disasters
When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.