Stories By Ann Gynn
How To Find Your Way Through the Marketing Analytics Maze
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
How To Create a Video Strategy for Now and the Future
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
31 Great Content Writing Examples, Tips, and Tools
Want to make your brand’s writing more powerful and effective? Peruse these content writing examples, tips, tools, and resources to make the task a little easier.
21 Great Ideas To Get Your Content Audience To Take Action
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
23+ Roles You Might Need on Your Content Marketing Team
Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.
Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers
Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
Pack a Bigger Punch Writing Character-Limited Descriptions and Posts
Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.