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Stories By Ann Gynn

rethink-live-content-strategy

Crickets? Rethink Your Livestream Strategy

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.
crack-the-linkedin-code-marketers

Crack the LinkedIn Social Media Marketing Code With This Real-World Advice

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.
big-brand-content

Big Brand Content Examples That Shine, Charm, and (Sadly) Bore

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
servicenow-content-growth

How Content Helped ServiceNow Grow From Startup to Global Brand

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
megan-gilbert-fortune-brand-studio-build-content-business

How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.
ultimate-book-list-content-marketers

47+ Book Recommendations Create the Ultimate Reading List for Content Marketers

Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more.
mckinsey-publishing-leader

The Career-Guiding Question McKinsey’s Publishing Lead Always Asks

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.
writing-tips-tricks

5 Writing Tricks That Treat Audiences to Better Data-Based Stories

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
best-proofreading-editing-tips

Master Content Proofreading and Editing With These Tips

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
inspiration-ecopreneurs-project-of-the-year-finalist

The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
A roller coaster carrying social media icons depicts the wild ride that is social media marketing.

17+ Expert Approved Social Media Marketing Tips

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Scaling Production by Focusing on Content Operations

Scaling Content Production by Focusing on Operations [25+ Expert Ideas]

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.