Ann Gynn
Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for B2B, B2C, and nonprofits. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.
Stories By Ann Gynn
7 Great Lessons You Might Have Missed From Content Marketing World
December 24, 2018
Since you don’t have enough time to attend or watch all the sessions at Content Marketing World, we’ve curated lessons from seven of them that we wrote about this year – from words and visuals to audiences and audits.
Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018
December 19, 2018
A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best.
Clickbait Content: Is It Good or Bad?
December 4, 2018
Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good?
How to be Purposeful With Your Purpose-Driven Content [Examples]
November 5, 2018
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy.
If Your Content Doesn’t Have This, the Majority Won't Trust It [Research]
October 4, 2018
Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.
How to Answer 25 FAQs on Content Marketing
September 26, 2018
We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.
How to Turn Conference Content Overload Into an Action Plan
September 10, 2018
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan.
30 Experts Identify Biggest Mistakes in Content Marketing
August 28, 2018
Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement.
How to Use Your Analytics for Smarter Content Decisions
August 21, 2018
A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options.
31 Cringeworthy Content Marketing Things That Should Die
August 14, 2018
Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say.
What’s Your Answer? 25 Questions from Content Marketing Experts
August 7, 2018
Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.
Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts
July 24, 2018
Congrats! Your boss boosted your annual content marketing budget. What would you do with an additional $1,000? $50,000? $100,000? Here are more than 61 ideas shared by some of the presenters at Content Marketing World 2018.
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