Stories By Ann Gynn
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.
How Better Source Interviews Lead To More Engaging Content
Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.
How To Use Technology To Unlock Content and Marketing Potential
Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.
How TSA Pulls Off Funny Social Content About Serious Business
The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results
Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
How To Create Headlines That Are Good for Readers and Business
Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this seven-step process and bonus tips.
How To Use Content Curation To Deliver Fresh Ideas Without Added Resources
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
How To Write Faster With or Without an AI Assist
Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.
5 Real-Life Ledes That Kinda Work (and How They Could Be Better)
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
How To Set Up a Content Publishing Process Worthy of Repetition
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
Want More Referral Traffic? Don’t Overlook These Generous Sites
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.