By Neil Patel published September 30, 2014

6 Ways to Reinvigorate Your Stale Online Content Marketing

watch-stopwatch facesOnline content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.

Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue Reading

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

pnr logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers, rant about a questionable strategy for managing digital and offline marketing, and rave about a presentation with a refreshing take on the challenges involved in native advertising. We answer a listener’s question on the ecommerce ambitions of Twitter and Facebook before closing out the show with a #ThisOldMarketing example from Steve Jackson Games.Continue Reading

By Mike Murray published May 21, 2014

The Ultimate Blog Marketing Checklist: 57 Tips

figure working-laptop-cmi screenSuccess at blog marketing depends on myriad content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term.

Whether you’re just starting to explore the world of blog marketing, looking to spruce up the look and feel of your existing blog, or are ready to take your efforts and expertise to the next level, the 57 tips on this handy checklist will support your journey to blogging success.Continue Reading

By Joe Pulizzi published May 3, 2014

Content Marketing Momentum Picks Up on Rapidly Evolving Online Channels

this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I debate whether or not Google+ is closing its doors, come to grips with the fact that consumers now use the web more than watching television, explore LinkedIn’s latest move to accommodate branded content, and speculate on potential acquisitions that could further the publisher’s goals. Plus, we share this week’s content marketing rants, raves, listener questions, and a #ThisOldMarketing example from Indium Manufacturing. Continue Reading

By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

blog-marketing-avoid-failureYou know you’re in a fight right? No, you won’t be throwing kicks and punches, but you are in a bloody scrap to win the attention of your customers.

The blogosphere is a noisy, congested space where everyone is shouting at the top of their lungs trying to get noticed. According to Digital Buzz Blog, there are 2 million blog posts published each day. And each one is screaming for attention.Continue Reading

By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

arrow-publish bullseyeEarlier this year, Matt Cutts announced that guest blogging has, essentially, gone to the dogs. This condemnation was a big step toward filtering out low-quality marketing efforts in our industry, but for content marketers who are already focused on doing things the right way, this announcement should have little effect on their strategies.

That’s because real, credible content marketing revolves around creating high-quality content and building relationships with publishers who can benefit from that content — it’s not about being spammy, spinning articles, or doing anything and everything possible to get links. Still, sometimes even creating quality content simply isn’t enough. With the content explosion occurring online right now, what you produce can’t just be great, it has to be epic content — the right information, placed in the right publication to target the right audience at the right time.Continue Reading

By Jonathan Crossfield published February 5, 2014

Should You Date-Stamp Your Blog Content?

green stamp for dating thingsSometimes, we might think our best content deserves a bunch of flowers, a reasonably-priced pasta, and a glass of chardonnay at the local Italian bistro. But, bad puns aside, the decision whether or not to date your blog content (*groan*) is also about making the right impression on someone you hope will still be around when the coffee arrives: the reader.

Joe Pulizzi recently triggered a conversation on Facebook on whether marketers should date-stamp their content. And it was very interesting to see a clear split in opinions emerge in the comments. Many declared that they routinely ignore undated posts. However, others argued that removing the date from blog posts dramatically increased search traffic. (Notice the “reader versus publisher” attitudes there…)

So, who’s right? Is the whole notion of evergreen content undermined by dates that gradually erode the value many readers place upon it?Continue Reading

By Joe Pulizzi published February 1, 2014

Blog Content: The Future of Guest Posts and Date Stamping

pnr-this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In our most contentious episode yet, Robert and I debate a declaration of the demise of guest blog content, argue with analysts’ view of the value of Twitter, and take issue with some blogs’ lack of transparent date stamping. Then, we take a deep breath before shifting our focus to an amazing, electricity-free content creation effort and an inspiring example of a video game company that is transforming itself into an educational resource on media for its customers.Continue Reading

By Roger C. Parker published January 17, 2014

How to Organize Your Blog Content with A 3-Step Post Tracker

3-step blog post tracker imageWith blogging becoming a key content marketing activity, it’s crucially important that businesses large and small work as efficiently as possible in order to create a continuing flow of fresh, relevant blog content.

The more you blog, the more you need a simple, scalable way to track your previous blog posts and plan your future blog content.Continue Reading

By Chuck Frey published April 14, 2013

5 Ways to Create Visual Blog Content with Mind Maps

mind map-CMI topicsIn today’s post-literate world, visual content makes it possible to convey complex information in a variety of concise, understandable, and colorful formats that aren’t possible using words alone. Adding visual content to your blog content is a powerful way to get the attention of your readers and differentiate your thinking from competing bloggers in your niche.

In particular, mind maps are one form of visual content you should consider adding to your blog. They typically consist of a central topic with branches containing key words and concepts radiating out in all directions. Remember the hierarchical outlines you did in primary school? Mind maps are a visual version of them. Continue Reading