By Jodi Harris published March 15, 2016

How to Beat the Battle of an Ineffective Blog

Blogging is a versatile, powerful, brand-building content technique; but don’t be fooled – success isn’t easy. If you are struggling to be effective with your blog, tackle the most common issues with these helpful tips. Continue reading

By Joe Pulizzi published December 26, 2015

This Week in Content Marketing: Sure, Social Media Platforms Will Never Change

Joe and Robert talk The New York Times big move into native ads and a flood of content marketing predictions. They give a lengthy rant on Basecamp blog, plus the usual rants, raves and example of week (you would even say it glows).
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By Nick Churick published December 23, 2015

5 Hacks to Improve Your Blog and Get More Traffic

If the reality of your blog posts is different from the dream of your blog posts (great traffic, hundreds of comments, thousands of shares), read these five tips for better blogging to boost your readership and your shares. Continue reading

By Matt Cooper published November 10, 2015

Is It Time to Ditch Your Company Blog’s Comments Section?

Once seen as a way to engage public dialogue, comment sections have become the refuge for trolls, a referendum on silence, and have been abandoned for social media. Are you going to keep comments? Here are three tips for doing it right. Continue reading

By Jodi Harris published November 8, 2015

How to Take Advantage of the Latest Blogging Trends

What role should blogging play in today’s content marketing strategy? Learn the latest trends and the potential impact on your blog from a recent Orbit Media survey. Plus, get tips to take full advantage of this still-powerful channel. Continue reading

By Joe Pulizzi published October 24, 2015

This Week in Content Marketing: Can Content Save Advertising?

In this episode, Joe and Robert explore some questions: Can content marketing save advertising? Is it the end of blogging as we know it? And, are digital agencies destroying themselves as Pepsi’s CMO believes? Plus rants and raves.
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By Chris Frascella published October 11, 2015

How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)

I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.
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By Alex Bashinsky published October 8, 2015

How to Structure Your Business Blog Posts to Maximize Conversions

You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how. Continue reading

By Dave Schneider published October 1, 2015

8 Free Tools to Boost Your Blog

Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more. Continue reading

By Roger C. Parker published September 28, 2015

3-Step Action Plan With Worksheets for 2 Months of Blog Posts

Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule. Continue reading