Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success. Continue reading
As optimistic as content marketing’s evolution is, we still need to make progress. Specifically, we need to revisit the idea of a B2B blog. Why? Because they often run aground. I’m proposing a new way to develop a top-tier B2B blog.
Blogging is a versatile, powerful, brand-building content technique; but don’t be fooled – success isn’t easy. If you are struggling to be effective with your blog, tackle the most common issues with these helpful tips. Continue reading
Joe and Robert talk The New York Times big move into native ads and a flood of content marketing predictions. They give a lengthy rant on Basecamp blog, plus the usual rants, raves and example of week (you would even say it glows).
If the reality of your blog posts is different from the dream of your blog posts (great traffic, hundreds of comments, thousands of shares), read these five tips for better blogging to boost your readership and your shares. Continue reading
Once seen as a way to engage public dialogue, comment sections have become the refuge for trolls, a referendum on silence, and have been abandoned for social media. Are you going to keep comments? Here are three tips for doing it right. Continue reading
What role should blogging play in today’s content marketing strategy? Learn the latest trends and the potential impact on your blog from a recent Orbit Media survey. Plus, get tips to take full advantage of this still-powerful channel. Continue reading
In this episode, Joe and Robert explore some questions: Can content marketing save advertising? Is it the end of blogging as we know it? And, are digital agencies destroying themselves as Pepsi’s CMO believes? Plus rants and raves.
You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how. Continue reading