By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

The blogosphere is a noisy, congested space where everyone is shouting at the top of their lungs trying to get noticed. Here is a 4-step blog marketing plan to ensure your next post will be a stand-out success. Continue reading

By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

Creating high-quality content is paramount, but in the pursuit of readers, content marketers must realize that publishers are key to the equation. How can you increase your chances of managing to publish content on the sites that attract your target audiences? Do your research — starting in these 3 areas. Continue reading

By Jonathan Crossfield published February 5, 2014

Should You Date-Stamp Your Blog Content?

There is a clear split in opinions on the question of whether marketers should date-stamp their content. Many say they routinely ignore undated posts. Others say they have seen increased search traffic after removing the date from blog posts. So who’s right? Let’s take a look at various ways to approach the question of dates on content. Continue reading

By Joe Pulizzi published February 1, 2014

Blog Content: The Future of Guest Posts and Date Stamping

In this week’s edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts’ view of the value of Twitter, and take issue with some blogs’ lack of transparent date stamping, before expressing their admiration of an amazing, electricity-free content creation effort and a surprising video game conference that is becoming a media education resource for its customers. Continue reading

By Roger C. Parker published January 17, 2014

How to Organize Your Blog Content with A 3-Step Post Tracker

Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize your blog content with a 3-step post tracker. Continue reading

By Chuck Frey published April 14, 2013

5 Ways to Create Visual Blog Content with Mind Maps

Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You’ll find that mind maps are an ideal form of visual, shareable content you may want to add to your repertoire. Continue reading

By Steven Shattuck published April 4, 2013

Transform Your Team into Epic Content Creators: 6 Steps

If you’re serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnessed. Continue reading

By Tom Chernaik published March 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules

Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind. Continue reading

By Will Stevens published March 18, 2013

How to Run a Content Marketing Campaign on a Budget: 5 Free Tools

If you’re an innovative marketer working for a company that’s stuck in the past, use these 5 free tools to run a zero-budget content marketing campaign. Run a successful shoestring effort and you just may end up with the budget you deserve. Continue reading

By Jami Oetting published February 5, 2013

Content Marketing Strategy: 3 Steps to Avoid a Guest Blogging Fail

Without a strategic plan behind your content marketing and, more specifically, your guest postings, your content is just clutter — it’s not marketing, Use these three steps to avoid a guest blogging fail. Continue reading