There is a clear split in opinions on the question of whether marketers should date-stamp their content. Many say they routinely ignore undated posts. Others say they have seen increased search traffic after removing the date from blog posts. So who’s right? Let’s take a look at various ways to approach the question of dates on content.
In this week’s edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts’ view of the value of Twitter, and take issue with some blogs’ lack of transparent date stamping, before expressing their admiration of an amazing, electricity-free content creation effort and a surprising video game conference that is becoming a media education resource for its customers.
Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize your blog content with a 3-step post tracker.
Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You’ll find that mind maps are an ideal form of visual, shareable content you may want to add to your repertoire.
If you’re serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnessed.
Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind.
If you’re an innovative marketer working for a company that’s stuck in the past, use these 5 free tools to run a zero-budget content marketing campaign. Run a successful shoestring effort and you just may end up with the budget you deserve.
Without a strategic plan behind your content marketing and, more specifically, your guest postings, your content is just clutter — it’s not marketing, Use these three steps to avoid a guest blogging fail.
Many businesses struggle to establish a blog and content marketing strategy that works well and shows results quickly. Try this 11-step plan for launching a successful business blog and reaping benefits within six months.