By Michael Gerard published August 19, 2015

A Quick Guide to Measuring Your Blog’s Impact on Business

How can you demonstrate your blog’s impact to your vice president of marketing or CMO? You need to measure audience engagement and ultimately the effect on your sales pipelines. Here’s an easy-to-read primer to know what to track. Continue reading

By Sujan Patel published August 12, 2015

11 Ways to Convert Blog Readers Into Customers

I can’t afford to waste time, so I have to be sure that the content I create moves the needle for my businesses, drives conversions, and results in a positive ROI for my investment. Here are 11 ways I’ve learned to make that happen. Continue reading

By Roger C. Parker published July 20, 2015

How to Turn 1 Idea into 2 Months of Content Marketing (and More)

It’s time to break the topic habit in favor of a theme viewpoint. Short-term serialization of content offers numerous advantages to both brand and audience. Learn the benefits and how to create your own series with this guide and tips. Continue reading

By Sherry Gray published July 15, 2015

5 Ways to Extend Your Blog’s Reach and Grow Your Audience

You may not be a superstar with a giant audience. So how can a person or brand with a relatively small following generate big buzz over a new post? Follow these five tips, from finding credible links to creating graphics with quotes. Continue reading

By Mike Fishbein published July 1, 2015

How to Get Guest Posts Published on Top Sites

Guest blogging is a great way to get traffic, grow your subscribers, and increase your rankings. If you really want to make strides, you need to get on a top site, and it’s not as hard as you might think if you follow these 7 steps. Continue reading

By Dan Faggella published June 7, 2015

Segment Your Blog Content to Drive More Leads and Sales

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions. Continue reading

By Sujan Patel published May 29, 2015

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

Our blog wasn’t a popular destination. That all changed when we truly committed to content marketing. By implementing these 10 steps, we grew our site from just 20,000 monthly page views to over 200,000 monthly views in just one year. Continue reading

By Neil Patel published May 26, 2015

3 Things to Learn from the World’s 3 Most Popular Blogs

I like learning from people who know what they’re doing. The three most popular blogs in the world demonstrate three powerful lessons that you can implement. Discover which three sites and the practical tip each one offers you. Continue reading

By Stacy Thompson published May 20, 2015

5 Ways to Help Clients Get Their Guest Blogging Down to a Science

When executing guest-blogging strategy, it can be tempting to focus on website traffic, audience, authority, backlinks, and gloss over what comes before that magical finish. Here are five things to do to make the shiny finish possible. Continue reading

By Andrianes Pinantoan published May 19, 2015

7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

Canva’s blog generated over a quarter-million visits in two months. Then it went stagnant. With an updated strategy and another 60 days, Canva grew the blog to 800,000 visits. Learn its seven lessons to help your blog grow too. Continue reading