By Matt Cooper published November 10, 2015

Is It Time to Ditch Your Company Blog’s Comments Section?

Once seen as a way to engage public dialogue, comment sections have become the refuge for trolls, a referendum on silence, and have been abandoned for social media. Are you going to keep comments? Here are three tips for doing it right. Continue reading

By Jodi Harris published November 8, 2015

How to Take Advantage of the Latest Blogging Trends

What role should blogging play in today’s content marketing strategy? Learn the latest trends and the potential impact on your blog from a recent Orbit Media survey. Plus, get tips to take full advantage of this still-powerful channel. Continue reading

By Joe Pulizzi published October 24, 2015

This Week in Content Marketing: Can Content Save Advertising?

In this episode, Joe and Robert explore some questions: Can content marketing save advertising? Is it the end of blogging as we know it? And, are digital agencies destroying themselves as Pepsi’s CMO believes? Plus rants and raves.
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By Chris Frascella published October 11, 2015

How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)

I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.
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By Alex Bashinsky published October 8, 2015

How to Structure Your Business Blog Posts to Maximize Conversions

You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how. Continue reading

By Dave Schneider published October 1, 2015

8 Free Tools to Boost Your Blog

Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more. Continue reading

By Roger C. Parker published September 28, 2015

3-Step Action Plan With Worksheets for 2 Months of Blog Posts

Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule. Continue reading

By Michael Gerard published August 19, 2015

A Quick Guide to Measuring Your Blog’s Impact on Business

How can you demonstrate your blog’s impact to your vice president of marketing or CMO? You need to measure audience engagement and ultimately the effect on your sales pipelines. Here’s an easy-to-read primer to know what to track. Continue reading

By Sujan Patel published August 12, 2015

11 Ways to Convert Blog Readers Into Customers

I can’t afford to waste time, so I have to be sure that the content I create moves the needle for my businesses, drives conversions, and results in a positive ROI for my investment. Here are 11 ways I’ve learned to make that happen. Continue reading

By Roger C. Parker published July 20, 2015

How to Turn 1 Idea Into 2 Months of Content Marketing (and More)

It’s time to break the topic habit in favor of a theme viewpoint. Short-term serialization of content offers numerous advantages to both brand and audience. Learn the benefits and how to create your own series with this guide and tips. Continue reading