The LinkedIn Guide to Personalized Content Creation
June 5, 2013
Mark Sherbin
LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space.
Salesforce.com Acquires ExactTarget: How It Could Impact Content Marketing
June 4, 2013
Robert Rose
What does the largest acquisition in Salesforce.com's history mean for content marketing? Read on for CMI's take on the merger's potential to align content, engagement, and marketing through software.
Why Your Brand Marketing Needs a Chief Marketing Technologist
June 4, 2013
Manya Chylinski
More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department.
17 Essential Content Marketing Templates and Checklists
June 3, 2013
Michele Linn
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what's new,...
Stop Treating Social Media Content Like Spinning Plates
June 2, 2013
Jonathan Crossfield
Many businesses still struggle to tackle too many social media content networks without the time and resources to do so effectively. Does your business really need to be on six, seven or eight social networks? Find out how to get your social media content under control by making more thoughtful choices...
Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach
June 1, 2013
Joe Pulizzi
"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach...
What's So New About Content Marketing?
May 31, 2013
Doug Kessler
What's so new about content marketing? The "nothing new here" brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here, and because of the mighty internet, the way we do business will never be the...
3 Tips for Successful Content Marketing on Tumblr
May 30, 2013
Tessa Wegert
Regardless of what happens as a result of Yahoo's recent acquisition of Tumblr from a financial standpoint, the popular platform will surely focus on retaining its viability as a content channel through which brands can tell a story and connect with consumers. It's a place to showcase content, and a...
How Your Social Media Content Can Drive Sales-Focused Engagement
May 29, 2013
Jen Houston
As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you're a key player in the social sales process. Your customers want you to add value for them. Find out how your social media content can drive sales-focused engagement.
Follow These 7 Guides for Successful Content Marketing
May 28, 2013
Roger C. Parker
Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice on how to create effective content, and most share a focus on efficiency, taking a structured approach to organizing and sharing information, and visual communications.
How to Publish Content that Drives Audience Anticipation
May 27, 2013
Andrew Davis
Too many content marketers seem to struggle with building a consistent audience. Find out how to build a consistent format and publish content that drives audience anticipation.
4 Ideas for Crowdsourcing Content Creation and Promotion
May 26, 2013
Kevin Cain
Consider these 4 questions to help gauge how effectively you use crowdsourcing in your content creation and promotion efforts. If you can't answer yes to all of them, you may be missing out on opportunities for easy wins.
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