Google recently announced that it will expand its "Not Provided" policy by extending privacy protection to its search engine users even when they aren't logged into their accounts. But don't despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google's newest "Not Provided"...

New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marketing Institute and MarketingProfs' fourth annual report "B2B Content Marketing: 2014 Benchmarks, Budgets,...

Content marketing professionals serve challenging clients and internal stakeholders all the time. Find out how to counter 7 client "sins" that can threaten to derail your successful content marketing efforts.

How does the third largest company in the world connect with customers? In a recent interview, GE's Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncovers the "maker" in all of us. Find out how GE makes big brand content feel up close and personal.

Yes, content marketing, as an industry, is taking off. But it's important to realize where branded content started to understand the direction it should be heading in. Here are some examples of content marketing's illustrious beginnings.

An editorial plan is invaluable in the strategic planning process for marketers today. As you juggle resources, budgets, types of content and a content calendar, among other considerations, use these tips and best practices to ensure your content marketing success.

Marketers throw around reams of statistics, aiming to prove the monetary value of their content efforts. However, these stats often don't provide meaningful insights to higher-level decision makers. We have to find another way to communicate. Demonstrate these 4 values to prove content marketing ROI...

As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here's a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8...

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to add value to curated content with your own commentary.

How can you know if your content marketing is pushing the right buttons if you aren't testing it? Without testing, you're missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing.

CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking.

The ultimate goal of our content marketing efforts is to "move" our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing.