Part of the fun of reaching the end of the year is predicting the trends that lie ahead. Joe goes out on a limb again with three predictions of his own. Also, find out what 50 other content marketing thought leaders see coming in 2014.

Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they're facing. Find out more about creating content for niches with the "narrowcast" approach to newsjacking.

This week on This Old Marketing, Joe and Robert discuss the growing interest in content marketing shown by the venture capital community. They also touch on other key content industry issues that took shape this week and offer their usual rants and raves. Listen in, and let us know what you think.

To wrest advertising from the hands of the traditional agencies, the content industry must master some basic brand management skills, including branding, strategic planning, media planning, and measurement. Get the essentials on what content marketing needs to rule in the post-advertising age.

The idea of "silos" in business has been much maligned for years. But find out how carefully organized and coordinated vertical silos can lead to better content marketing strategies and move the industry forward.

While organizations continue to pour resources into content marketing, there are tremendous gaps in talent, technology and strategy holding back the industry - and possibly your business. Find out more about the challenges ahead as we map the next frontier in brand storytelling.

Among the marketers we've surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. Find out more about the content marketing trends in our second annual UK report.

Wondering what Google's latest algorithm update means for your business? The answer depends on what your current strategies and tactics are. In general, make sure you adopt these 3 content strategy commandments for Google Hummingbird success.

Hashtags are definitely hot, but they can be confusing for content marketers. We know we need to use them, but what's the best approach? Get 4 tactics for using hashtags more effectively in your social media content.

On this week's This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us...

From cola-imbibing polar bears to personalized "Share a Coke" viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola's VP of Global Advertising Strategy and Content Excellence.

CMI research shows that few B2B marketers consider their content efforts to be "very effective." And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these...