By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.
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By Carl Friesen published July 28, 2015

4 Ways to Get Over the Barriers to Reach Tough Prospects

Reaching top-level prospects can be an exercise in frustration. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers? Discover how to get a helpful boost from tried-and-trusted media. Continue reading

By Neil Patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

You may be in a niche that is tiny, unsexy, and boring. You may have zero in-house talent and no budget. Can you still do content marketing like a boss? Yes. Here are four takeaways from content-marketing “boss” organizations. Continue reading

By Mark Walker published July 26, 2015

How to Use Visual Maps for a Balanced Content Marketing Strategy

Don’t let your content marketing strategy become an expensive paperweight. Transform it into a visual reference guide because if it’s easy to digest, it’s more likely to be followed. You also can identify the gaps more quickly. Continue reading

By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con. Continue reading

By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

Not only are talented content marketing professionals hard to find, but they can be hard to spot. What skills should be on the must-have list for your team? Leading content marketing experts share what they would put at the top. Continue reading

By Miguel Conner published July 23, 2015

Recharge Your Content Marketing: 5 Things to Do Today

You don’t always have to reach for the stars with your content marketing. Sometimes it’s helpful to stay grounded. These five “just-for-today” mandates can help recharge those marketing engines before your next starry voyage.
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By Neil Patel published July 22, 2015

5 Obvious Content Marketing Strategies Most Companies Overlook

Too often content marketing strategies erode under daily pressures. It’s understandable and unfortunate that many companies overlook obvious features at the core of a content marketing strategy. Here are five of the most missed. Continue reading

By Michele Linn published July 21, 2015

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content, and why marketers need to understand each. Short answer? Content marketing only goes so far. Longer answer? Read on. Continue reading

By Roger C. Parker published July 20, 2015

How to Turn 1 Idea into 2 Months of Content Marketing (and More)

It’s time to break the topic habit in favor of a theme viewpoint. Short-term serialization of content offers numerous advantages to both brand and audience. Learn the benefits and how to create your own series with this guide and tips. Continue reading