You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics.

Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices.

Great content begins with a great creative brief. Documenting your business goals, communication purpose, audience, parameters, etc., in one place is essential. Here’s why and how your brief can make a difference.

How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor, you still want better numbers.

The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results.

Poor readability is a signal you’re not looking after your audience. Discover how to make your wealth of ideas and information more accessible to your audience in this step-by-step guide.

What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners.

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing.

Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right.

Today’s successful marketers recognize the need to shift their brand’s mindset to create a culture that promotes more innovative, responsive, and meaningful consumer connections. Here’s how that’s happening.

Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples.

Whether you’re new to or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better long-term success.