Rant Alert: Content Marketers Must Up Their Data Game
Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.
Do Agencies Practice the Content Marketing They Preach? [New Research]
Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends.
How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]
How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed.
B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report.
Are You Generating Demand or Just Identifying It?
New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.
2019 B2B Content Marketing Research: It Pays to Put Audience First
90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today.
If Your Content Doesn’t Have This, the Majority Won't Trust It [Research]
Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.
Research Tells You How to Pick Better Images for Social Media
Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples.
5 Research-Based Actions to Improve Your Content Marketing
Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results.
Your Editorial Calendar Is Not Your Content Marketing Strategy
Stop describing a content marketing strategy by giving details of your editorial plan. They’re not the same. And it’s not just a matter of semantics. It’s a sign of big trouble in your content marketing success. Here’s the remedy.
4 Paths to Better Content Management and Strategy [New Research]
Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that.