New Research Reveals Habits of Top Content Marketers
September 27, 2017
Lisa Murton Beets
Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.
How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
July 27, 2017
Michele Linn
Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more.
Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]
July 13, 2017
Michele Linn
Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute.
Your Editorial Calendar is Not Your Content Marketing Strategy
May 5, 2017
Michele Linn
This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing.
Cover All the Bases With 21 Winning Content Marketing Tactics
May 2, 2017
Jodi Harris
It's not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage.
Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]
April 12, 2017
Lisa Murton Beets
Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America.
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