Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]
November 18, 2020
Lisa Murton Beets
In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021.
2021 B2B Content Marketing: What Now? [New Research]
September 30, 2020
Stephanie Stahl
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.
Content Management and Strategy: A Disruptive Change We Need [New Research]
May 6, 2020
Robert Rose
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey.
Tech Marketers Reveal Their Secret Weapons [New Research]
March 11, 2020
Kim Moutsos
76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more.
Most Agencies Bet on This Distribution Model [New Research]
February 26, 2020
Cathy McPhillips
How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more.
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
February 5, 2020
Stephanie Stahl
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends.
2020 B2C Content Marketing: An Excellent Adventure [New Research]
December 11, 2019
Robert Rose
In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on.
The Demand-Gen Content Investment: Good to Great? [New Research]
December 2, 2019
Robert Rose
Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research.
What’s Happening in Manufacturing Content Marketing [New Research]
November 6, 2019
Lisa Murton Beets
Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends.
Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]
October 29, 2019
Robert Rose
Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that.
2020 B2B Content Marketing: What the Successful Do [New Research]
October 22, 2019
Stephanie Stahl
The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.
How To Get More Website Content Traffic from Instagram
September 30, 2019
Susan Moeller
How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers.
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