Skip to content
technology-content-marketing-research-2022-social-sharing-image

Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]

Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.
enterprise-research-2022-social-cover-image

3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.
b2c-research-2022-social-sharing

B2C Marketers: Make Sure You Are on Stable Ground [New Research]

Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022.
manufacturing-content-marketing-social-media-image

Manufacturing Marketers: 5 Ways to Keep Your Momentum [New Research]

Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say.
video-research-cover-social-images

7 Things Content Marketers Told Us About Video [New Research]

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.
b2b-research-social-media-cover

B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
challenges-marketers-address-overcome-content-creation-barriors

Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era.
jotw-diversity-nfl-content-examples

What to Learn From “Football Is Gay” and Other Content Examples This Week

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work.
data-driven-content-marketing-examples

UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week)

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain.
how-build-relationships-freelance-content-creators

How to Build the Best Relationship With Freelance Content Creators [New Research]

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term.
2021-content-management-strategy-research-cover

Content Management and Strategy: The Big Wave Is Here [New Research]

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated.
nerf-typeset-content-column-five-content-examples

3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all.