Skip to content
investors-trust-marketing-not-marketers

Why Investors Trust Marketing, But Not Marketers [New Study]

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
trust-in-content

Buyers Want To Trust Content. But Do They Value Yours? [New Research]

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)
ad-spend-data-forecast-looking-up

Big Bump in Ad Spend May Lead to Better Year for Marketers

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
New Research: Will AI Impact Your Content Marketing Salary and Career?

New Research: Will AI Impact Your Content Marketing Salary and Career?

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
deloitte-chief-strategy-officer-survey

Does a Rise in Chief Strategy Officer Role Give Hope for Chief Content Officers?

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.
marketing-climate-change

Is Marketing Climate Change Coming? Or Is It Already Here?

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.
creative-marketing-services-inhouse

Content Marketing Deserves More Respect From In-House Agencies

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.
demand-generation-research-2023

Where Should Your Customer Journey Start? [New Demand Generation Research]

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
technology-content-marketing-research-2023

Surprising and Expected Results From Tech Content Marketers [New Research]

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
enterprise-content-marketing-research-2023

Enterprise Content Marketers Share Challenges, Opportunities [New Research]

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
visual-content-social-media

Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
b2c-content-marketing-research-2023

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.