Surprising and Expected Results From Tech Content Marketers [New Research]
March 22, 2023
Lisa Murton Beets
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
February 22, 2023
Stephanie Stahl
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
February 15, 2023
Robert Rose
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
January 25, 2023
Robert Rose
Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.
How To Support the B2B Buyer Revolution With the Right Digital Content
December 13, 2022
Ann Gynn
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
5 Building Blocks for Connecting Content to B2B Revenue Growth
December 8, 2022
Greg Levinsky
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
3 Top Content Marketing Challenges in Manufacturing [New Research]
November 16, 2022
Lisa Murton Beets
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Content Marketers: Here’s How To Ask for (and Get) the Salary You Want
November 3, 2022
Ann Gynn
Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.
4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]
November 1, 2022
Jodi Harris
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
Video Grows in Importance But Doesn’t Reach Full Potential [New Research]
October 27, 2022
Lisa Murton Beets
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
7 Things B2B Content Marketers Need in 2023 [New Research]
October 19, 2022
Stephanie Stahl
CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]
October 5, 2022
Stephanie Stahl
Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook.
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