You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.