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7 Things B2B Content Marketers Need in 2023 [New Research]

CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
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Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook.
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What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.
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Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]

Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.
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3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.
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B2C Marketers: Make Sure You Are on Stable Ground [New Research]

Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022.
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Manufacturing Marketers: 5 Ways to Keep Your Momentum [New Research]

Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say.
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7 Things Content Marketers Told Us About Video [New Research]

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.
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B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
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Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era.
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What to Learn From “Football Is Gay” and Other Content Examples This Week

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work.
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UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week)

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain.