How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers. Continue reading
5 Actions Backed by Research to Improve Your Content Marketing
Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading
Agencies See Growth in Content Marketing Business [New Research]
Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies. Continue reading
Rant Alert: Content Marketers Must Up Their Data Game
Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article. Continue reading
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading
Do Agencies Practice the Content Marketing They Preach? [New Research]
Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading
How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]
How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed. Continue reading
B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report. Continue reading
Are You Generating Demand or Just Identifying It?
New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts. Continue reading
2019 B2B Content Marketing Research: It Pays to Put Audience First
90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading
