By Lisa Murton Beets published November 6, 2019

What’s Happening in Manufacturing Content Marketing [New Research]

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

By Robert Rose published October 29, 2019

Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]

Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading

By Stephanie Stahl published October 22, 2019

2020 B2B Content Marketing: What the Successful Do [New Research]

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading

By Susan Moeller published September 30, 2019

Get More Traffic From Instagram With This Easy Content Plan

How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers. Continue reading

By Lisa Murton Beets published August 27, 2019

5 Actions Backed by Research to Improve Your Content Marketing

Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading

By Cathy McPhillips published June 19, 2019

Agencies See Growth in Content Marketing Business [New Research]

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies. Continue reading

By Clare McDermott published March 15, 2019

Rant Alert: Content Marketers Must Up Their Data Game

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article. Continue reading

By Kim Moutsos published March 6, 2019

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Cathy McPhillips published February 13, 2019

Do Agencies Practice the Content Marketing They Preach? [New Research]

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Stephanie Stahl published February 6, 2019

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed. Continue reading

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