By Robert Rose published January 25, 2023

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading

By Ann Gynn published December 13, 2022

How To Support the B2B Buyer Revolution With the Right Digital Content

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means. Continue reading

By Greg Levinsky published December 8, 2022

5 Building Blocks for Connecting Content to B2B Revenue Growth

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading

By Lisa Murton Beets published November 16, 2022

3 Top Content Marketing Challenges in Manufacturing [New Research]

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading

By Ann Gynn published November 3, 2022

Content Marketers: Here’s How To Ask for (and Get) the Salary You Want

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case. Continue reading

By Jodi Harris published November 1, 2022

4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading

By Lisa Murton Beets published October 27, 2022

Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Continue reading

By Stephanie Stahl published October 19, 2022

7 Things B2B Content Marketers Need in 2023 [New Research]

CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading

By Stephanie Stahl published October 5, 2022

Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook. Continue reading

By Robert Rose published May 2, 2022

What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading

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