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Tech Takes Over Marketing (But Not How You Think)

Tech Takes Over Marketing (But Not How You Think)

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
How to Adapt Your SEO and Content Strategies for SGE and AI Experiences

How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
A desktop computer screen, keyboard, and multiple alternate screens represent the world of referral traffic sources beyond Google.

Want More Referral Traffic? Don’t Overlook These Generous Sites  

A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
How to Prepare for the Data Apocalypse

How To Prepare for the Data Apocalypse

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.
enterprise-content-marketing-research

Enterprise Marketers Leading With Strategy in 2024 [New Research]

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.
b2b-thought-leadership-strategy

Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?

New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?
technology-content-marketing-research

How Technology Marketers Lead the Way in AI Experimentation [New Research]

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
writing-tips-b2b-marketers-study

New Study Reveals Clear Writing Tips for B2B Marketers

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
A phone and other devices show cartoon-style charts representing content marketing statistics.

39+ Content Marketing Statistics To Help You Succeed in 2024

The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2024 plans.
c-suite-alignment-isnt-enough

Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
what-marketers-really-need

Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?

New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
B2B Content Marketing Trends for 2024

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.