By Lisa Murton Beets published November 18, 2020

Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]

In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021. Continue reading

By Stephanie Stahl published September 30, 2020

2021 B2B Content Marketing: What Now? [New Research]

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading

By Jodi Harris published September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading

By Robert Rose published May 6, 2020

Content Management and Strategy: A Disruptive Change We Need [New Research]

Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading

By Kim Moutsos published March 11, 2020

Tech Marketers Reveal Their Secret Weapons [New Research]

76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading

By Cathy McPhillips published February 26, 2020

Most Agencies Bet on This Distribution Model [New Research]

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading

By Stephanie Stahl published February 5, 2020

Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

By Robert Rose published December 11, 2019

2020 B2C Content Marketing: An Excellent Adventure [New Research]

In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading

By Robert Rose published December 2, 2019

The Demand-Gen Content Investment: Good to Great? [New Research]

Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading

By Lisa Murton Beets published November 6, 2019

What’s Happening in Manufacturing Content Marketing [New Research]

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

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