By Lisa Murton Beets published July 19, 2018

5 Research-Based Actions to Improve Your Content Marketing

Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results. Continue reading

By Michele Linn published July 16, 2018

Your Editorial Calendar is Not Your Content Marketing Strategy

Stop describing a content marketing strategy by giving details of your editorial plan. They’re not the same. And it’s not just a matter of semantics. It’s a sign of big trouble in your content marketing success. Here’s the remedy. Continue reading

By Lisa Murton Beets published May 30, 2018

4 Paths to Better Content Management and Strategy [New Research]

Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading

By Jodi Harris published May 22, 2018

How to Win at Content Marketing [New Playbook]

Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success. Continue reading

By Robert Rose published May 4, 2018

Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment. Continue reading

By Lisa Murton Beets published March 14, 2018

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue reading

By Michele Linn published January 1, 2018

3 Aha Moments to Improve Your Content Marketing in 2018

She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018. Continue reading

By Andy Betts published October 11, 2017

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading

By Lisa Murton Beets published September 27, 2017

New Research Reveals Habits of Top Content Marketers

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Jodi Harris published September 10, 2017

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

Not only will documented personas help you understand your audience’s needs, it can help surface the most relevant content ideas. Here’s how to build a portrait for a single version of truth for your content creators. Continue reading