New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today.

Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.

Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples.

Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results.

Stop describing a content marketing strategy by giving details of your editorial plan. They’re not the same. And it’s not just a matter of semantics. It’s a sign of big trouble in your content marketing success. Here’s the remedy.

Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that.

Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success.

Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment.

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more.

She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018.

Wouldn't it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind.