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7 Core Roles of a Content Marketing Team

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
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Generative AI Do’s and Don’ts for Better Content Marketing

How do you put AI’s content marketing capabilities in play for your brand? Experts presenting at Content Marketing World share what to do – and what not to do.
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Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
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Revolutionize Content Creation by Overcoming These Antiquated Beliefs

You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.
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Unlock Audience Personas With the Power of LinkedIn Profiles

A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.
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Is Your Marketing ‘Broke’ Enough To Need a Fix?

Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.
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How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique.
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Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
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Build a Sustainable Content Practice With This 5-Point Blueprint

Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
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Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust

Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
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Audiences Don’t Care If AI Created Your Brand’s Content

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
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Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead

Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.