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How to Get Sales and Marketing in the Same Kitchen

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.
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Organizational Silos? How to Battle Content Chaos and Win

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it?
content-marketing-like-product

For Better Results, Think of Content Marketing Like a Product

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.
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Get More Content Noticed, Stop the Bad Metadata

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.
content-failed-image

So Your Content Failed. Now What?

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps.
Tools-optimize-old-content

7 Tools to Optimize Your Old Content for New Conversions

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action.
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How to Run a Strategy-Focused Content Workshop

Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals.
5-tips-recruitment-marketing

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson.
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3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make.
6-strategies-editorial-calendar

Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning.
personalized-content

Stop Thinking About Personalized Content as an Extra

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.
buyer-personas

Buyer Personas: One Method Doesn't Fit All

One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas.