Meet the CMI Team
One of our favorite things about CMI is our team. While a number of us are based in Cleveland, our team is spread all around the world.
As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.
Robert is the founder and chief strategy officer of The Content Advisory, the education and consulting group for The Content Marketing Institute. Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided content marketing and strategy advice for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the “book that rewrites the rules of marketing”. His second book – Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
Head of Sales
I’m the Head of Sales of CMI and TCA, which serves as CMI’s in-house content agency. An early-stage CMI team member and the brand’s original VP of Sales, I’ve enjoyed the journey of watching CMI and Content Marketing World grow from infancy through our acquisition by UBM (now part of Informa Tech) and I’m excited to play a role in keeping our business thriving under the watch of our new parent company.
My 20+ years of media and marketing experience include multiple senior sales management positions (including Crain Communications and American Business Media), running the US business of a Martech startup, and dozens of speaking spotlights, content contributions and recognition as an Onalytics Top 100 Content Marketing Influencer.
Vice President of Editorial
I was thrilled and humbled to join CMI in late 2017 to head up the team that plans, produces, polishes, and packages nearly everything you read on the site.
After more than 20 years of working in content marketing (for tech companies large and small), I’m ready to swap stories about content marketing with this engaged and engaging community. In particular, I love to talk to content marketers who’ve successfully built loyal audiences and produced measurable business results. And also to content marketers who are still working on it.
I left my heart near San Francisco. (The rest of me lives there, too.)
I oversee all of the creative and art direction of all CMI/CMW projects. I have worked as an art director for 18 years both in advertising and the publishing industry. My role as creative director is truly an exciting (and fun) one. To be a part of great CMI/CMW initiatives from the earliest ideation to their final release is something very special. I am very fortunate to have such a great team to work with that has a keen sense of creative vision and allows me to lead the charge.
I lead the marketing strategy for CMI, including our face-to-face and digital events, media properties, Content Marketing University, and the Content Marketing Awards. My team and I are focused on growing the CMI community – both online and offline – and ensuring that our audience is aware of and engaged in all the CMI resources available to advance their content marketing discipline.
Prior to joining CMI, I spent 15 years developing my passion for bringing together communities at in-person events, through my experience with a leading trade show organizer and in the agency world.
Director of Content Strategy
My CMI journey is an epic tale, best told in person so you can experience it in high-definition – complete with side stories and wild hand gesticulations. Until we have the pleasure of meeting IRL, I’ll say this:
In the 11+ years that I’ve worked with this amazing team, I’ve been involved in nearly every aspect of our editorial operations. Currently, I’m director of content strategy, a role I describe as a combination of strategic alchemist, process architect, and creative explorer. I perform at my best whenever I get to focus my creativity, deep audience understanding, and penchant for tech experimentation on helping marketers conquer any content challenge more effectively.
Prior to this role, I spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. But as those days weren’t bathed in the warm, orange glow of CMI, did they ever truly exist?
Sr. Blog and Community Manager
I manage the editorial process, calendar and contributors for the CMI blog. I feel so fortunate to work with our fabulous contributors, both inside and outside of CMI. I am passionate about providing the best possible experience for our writers as you are key to making CMI a success. I love hearing from current and potential writers as well as our readers. Do you want to write for CMI? Check out our blog guidelines. Do you have feedback about how I can improve your experience with CMI or suggestions on how I can improve our blog so it’s more valuable to you? Send me an email anytime.
I bring over 20 years of marketing experience to this position and consider myself to be “hybrid marketer” who has a diverse range of knowledge in marketing communications, creative services project management, social media, and brand strategy and development. Besides working for CMI, I am also the founder of a freelance marketing business called BrandLove that specializes in personal brand development for executives and marketing consulting for entrepreneurs, B2B’s, and B2C’s.
Lisa Murton Beets
I’ve held various roles with CMI since its inception. I stepped into the newly created role of research director in 2012.
In my position, I oversee methodology, sampling, survey design, data collection, analysis, and reporting. I also collaborate with CMI’s sales, editorial, and marketing teams and manage our research vendor relationships. On the custom research side, I work with Robert Rose, CMI’s chief strategy advisor, and Nancy Reese, CMI research consultant, to develop projects for brands seeking deeper insights into specific areas of content marketing.
I’ve been working in marketing communications, custom publishing/media, B2B journalism, and research for more than 20 years. I’m passionate about using content marketing-focused research to discover insights that will help marketers get optimal results from their content marketing. I’m an advocate for putting your audience first, as I believe it is the best way to develop trust and build a loyal customer base.
Social Media Manager
I’m thrilled to have recently joined the CMI team.
I love finding ways that stop people from scrolling and start engaging. For over five years, I’ve helped marketing teams build and execute their social media strategies. I’m a results-driven creative marketer who is passionate about community building and digital storytelling. Prior to joining the CMI team, I was a Social Media Specialist at Informa Connect. I currently live in New York City, I enjoy traveling and film photography.
Public Relations & Video Consultant
I primarily oversee all the PR and publicity for CMI and all of our brands. I also manage all of our video projects and in 2015 produced our award-winning documentary, “The Story of Content.” On top of that, I help out with strategic media partnerships for our events.
As a former journalist with a background in local TV news, I’m passionate about the power of storytelling. I love that I get to tell the world about our great team and the work they do here at CMI. Feel free to contact me if you ever need any information about CMI or our team.
Strategic Account Manager
As Strategic Account Manager, I am passionate about helping advertisers connect with the right audience (and in the right channels) to help them exceed their goals. My focus is on building strong, long-term relationships that bring value to the CMI ever-growing galaxy of brand content marketers and practitioners.
CMI media channels run the gamut from event sponsorships, online lead-generation programs, branding print placements, custom research to sponsorship content—with many more targeted and integrated programs in between. If you are a technology solution provider, agency, or media company that offers a kick-ass solution for brand content marketers—let’s connect!
Strategic Account Manager
I am our Strategic Account Manager handling the Eastern US and International revenue partnerships. I specialize in translating complex business, technology, demand generation, marketing and media information into compelling, real-world sales messages for my clients. What I enjoy the most is helping our clients find the right product that intersects with the most critical segments of our audience for them.
I have strong B2B and B2C experience targeting Fortune 1000 companies and their executives with over 13 years in media, most recently as Publisher/Brand Director for Target Marketing.
If your marketing or sales team is looking for assistance in any of the following areas:
Brand Development; Growth Strategy and Business Development; Demand Generation; Digital Marketing; Integrated Inbound Marketing/SEO/Social Media or Performance Marketing
I’d be happy to discuss how the CMI channel portfolio and audience will work for you. Let’s connect!!
Angelina Rosati Kaminski
Since joining the CMI team in 2017, I’ve served as WordPress Manager and Content Marketing Awards Program Manager. In 2022, I was thrilled to take on the role of Conference Producer, which enables me to work directly with our insanely talented and inspiring speakers for Content Marketing World, MADS, and ContentTECH Summit. When I’m not orchestrating our live and virtual event experiences or planning sessions with my head buried inside of an Excel spreadsheet, you’ll find me playing legos with my preschooler, planning a weekend getaway, and eternally searching for the *perfect* GIF to use in a text.
Senior Operations Manager
I lead the operations team for CMI’s live events and am thrilled to be part of Team Orange! I bring over 10 years of experience planning industry events and strive to create engaging and meaningful event experiences. I love being part of a team that works so well together in bringing an event from concept to completion. Prior to this role, I spent years raising awareness and working on environmental and T1D non-profit events. I’m an expat Jersey girl living in Philadelphia with my fiancé & giant Rottie-Poodle. When I am not working you can find me on the beach surfing, fishing or just soaking up the sun.
Project Management Consultant
I oversee the production of Chief Content Officer magazine, as well as CMI’s webinar and sponsored e-mail programs. I am the owner of Execution Matters, a firm specializing in project management for publishers and content marketers. With more than two decades of experience, I assist clients with their A-Z project management needs in print and online. As the former Associate Director at Penton Custom Media, I have helped companies launch and maintain content marketing programs across the country, in a variety of industries.
Audience Development Manager
As CMI’s Audience Development Manager, I serve as the Administrative Manager for both our CRM and Marketing Automation Systems. I have over 10 years’ experience within the digital marketing space with my roots in project management. My role allows for me to make and influence data driven decisions by identifying changes in online and on-site behavior. There is no down-time when your the data and process liaison between sales and marketing, and I would not have it any other way.
And to be able to work with a team of experts which are as passionate in their fields as I am in mine, is truly awesome.
As CMI’s Marketing Coordinator, I work to support a variety of marketing efforts and reach our large and diverse audience at just the right moment. (As the team member who sends out the Daily Alert, I might also be one of CMI’s most devoted readers!)
Prior to my time with CMI and Informa, I worked as a freelance marketer and content creator for numerous brands and small companies. I have a background in music – I’m a classically trained vocalist and educator. I love how naturally the skills that I used to get the word out about my music making and teaching have helped me transition to working as a marketer, and I’m looking forward to the chance to continue to grow with the CMI team!
My role is primarily “behind the scenes”, making sure that our IT infrastructure is running in top shape. That includes managing the servers, systems and related vendors that support all of CMI’s web properties. But what I really love is taking the brilliant concepts from other team members and turning them into something tangible on the web that benefits our visitors and fans.
I joined the CMI team in 2014, primarily behind the scenes, assisting the editorial and marketing teams with their various analytics and projects. I also get the opportunity to interact with our wonderful attendees at our events as I assist with volunteer coordination and other event-related projects.
Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states.