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Stories By Stephanie Stahl

content-marketing-predictions

Key Trends in Content Marketing 2024: 67 Predictions

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.
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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.
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3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program. But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
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New Research: Will AI Impact Content Marketing Careers and Salaries?

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
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Enterprise Content Marketers Share Challenges, Opportunities [New Research]

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
content-marketing-trends-predictions

80+ Content Marketing Predictions and Trends for Success in 2023

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
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7 Things B2B Content Marketers Need in 2023 [New Research]

CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
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Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook.
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3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.
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100+ Content Marketing Trends and Predictions for Success in 2022

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not).
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B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
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How’d You Make That Flipping Awesome B2B Content for Salesforce?

How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story.