Stories By Stephanie Stahl
40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.
5 Bright Ideas To Help Your Content and Marketing Shine in 2025
Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https://contentmarketinginstitute.com/wp-content/uploads/2024/10/b2b-content-marketing-research-report-2.png)
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
Enterprise Marketers Leading With Strategy in 2024 [New Research]
Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.
Key Trends in Content Marketing 2024: 67 Predictions
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.
3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]
The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program. But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
New Research: Will AI Impact Your Content Marketing Salary and Career?
How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
80+ Trends in Content Marketing for Success in 2023
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
7 Things B2B Content Marketers Need in 2023 [New Research]
CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.