Stories By Kim Moutsos
6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.
10 Content Marketing Articles Readers (Like You) Loved This Year
Short on time? Here’s a cheat sheet for the 10 most popular articles for the Content Marketing Institute audience. You’ll see something for everyone to improve their content marketing programs, from trends to evergreen fundamentals.
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
5 Content Marketing Measurement Don’ts (and What To Do Instead)
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
Out With the Old. In With a New Website Experience
Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
The Future of Email Marketing: Insights From 23 Content Marketing Experts
Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives.
5 Content Marketing Articles From 2022 That Deserve Another Look
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
7+ Skills Every Content Marketer Needs To Be Great
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?
10 Hated Marketing and Business Expressions: Catch Us If You Can
Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score.
Purposeful Marketing > Purpose-Washing: How To Do It Right
Everyone involved in content, marketing, and communications feels the heat. Consumers expect brands to take a stand (and support it with actions). But the risks of stepping wrong are real. These tips from Content Marketing World speakers will help you get it right.
Try These 5 YouTube Video Tips and See If Your Results Improve
Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
4 Content Marketing Goals That Really Matter to the Business
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.