Stories By Lisa Murton Beets
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say.
Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.
Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research.
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report.
In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021.
Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends.