Stories By Jodi Harris
![How 6 Leading Brands Use Content To Win Audiences [E-Book]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/content-marketing-examples.png)
How 6 Leading Brands Use Content To Win Audiences [E-Book]
Eager to create content marketing, but your brain won’t comply? Get a kickstart with six standout content marketing examples. Learn how these brands tackle pain points, build authenticity, and develop campaigns that truly resonate.
5+ Best Practices for Award-Winning Brand Newsletters
Most marketers distribute newsletters. Fewer marketers deliver newsletters that work for their subscribers and their brands. Discover best practices with examples of those doing it best.
Marketing Tips, Templates, and Checklists To Improve Your Content Operations
You’ve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.
Why Your Great Content Isn’t Driving Great Results — And How To Fix It
You have great content. It's published on the platforms where your audience is. But your content isn't revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.
How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.
Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples
Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!
27 Need-to-Know Definitions for Effective Content Marketing Measurement
In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.
![6 Ideas for Epic Audio and Video Storytelling [Examples]](https://contentmarketinginstitute.com/wp-content/uploads/2024/10/power-video-podcast-storytelling-examples.png)
6 Ideas for Epic Audio and Video Storytelling [Examples]
See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.
What It Takes To Build a Unified Content Experience
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
7 Ancient Archetypes That Give Your Content Fresh Relevance
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch your next content marketing initiative.
How To Get Branded Content Right: Examples, Ideas, and Tips
Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples.
![How To Build a Winning Content Plan for Social Media [Template]](https://contentmarketinginstitute.com/wp-content/uploads/2024/06/content-plan-template-for-social-media.png)
How To Build a Winning Content Plan for Social Media [Template]
A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.