Jodi Harris
Jodi Harris is director of content strategy at CMI. She describes her role as a combination of strategic alchemist, process architect, and creative explorer. Prior to this role, Jodi spent over a decade developing and managing content initiatives for brand clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. Follow her on Twitter at @Joderama.
Stories By Jodi Harris
6 Ideas for Epic Audio and Video Storytelling [Examples]
October 17, 2024
See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.
What It Takes To Build a Unified Content Experience
August 22, 2024
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
7 Ancient Archetypes That Give Your Content Fresh Relevance
August 14, 2024
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch your next content marketing initiative.
How To Get Branded Content Right: Examples, Ideas, and Tips
August 8, 2024
Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples.
How To Build a Winning Content Plan for Social Media [Template]
June 27, 2024
A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.
5 Steps To Build a Content Operation Workflow That Helps Everybody
May 22, 2024
Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins.
Your Ultimate Guide To Master the Content Creation Process
April 24, 2024
Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.
57+ Words Every Content Marketer Should Know [Glossary]
April 4, 2024
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
How To Survive 3 New Threats to Your SEO Strategy
March 27, 2024
Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.
Helpful Advice To Find a New Job in Marketing and Content
March 14, 2024
On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.
4-Part Guide To Crafting a Winning Content Plan
February 29, 2024
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
5+ Real Ways AI Can Benefit Your Content and Marketing Today
February 14, 2024
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
No posts found