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How to Speed Your Climb Out of the Content Marketing Pit of Despair

If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long.
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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance.
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How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill.
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Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way.
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How to Speed Up the Process to Find and Hire Top Content Marketing Talent

You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best.
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Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say.
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13 Experts Share Their Best Tips on How to Build a Well-Run Content Team

Executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. Get tips from 13 experts on how to build (and grow) a successful content marketing team.
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How to Keep Your Content Marketing Strategy From Getting Hijacked

Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities.
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Why Your Content Marketing Team Needs a Developer

As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production.
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3 Components to Running a Smooth Content Operation

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company.
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How GE Gives Recruiting Content a Personality Lift

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift.
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Setting Content Free: How Health Catalyst Gets Results With Ungated Content

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist.