Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand.

Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up.

One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word.

Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey.

If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience.

Every brand can benefit from an editorial plan that sets the standards for success and outlines how to make it happen. Ready to build – or refine – your organization’s tactical framework? Use this handy tutorial.

What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content.

Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow.

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand.

When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands.

Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions.