If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long.
If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance.
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill.
Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way.
You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best.
A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say.
Executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. Get tips from 13 experts on how to build (and grow) a successful content marketing team.
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities.
As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production.
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company.
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift.
As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist.